Customer Stories

Discover the real impact of flexEngage's transactional communications for retailers by checking out some customer engagement strategies. By leveraging our e-receipt portal, businesses can track receipts, use targeted marketing, and develop an omnichannel response to drive loyalty and increase retention. As one of the best transactional email service providers, we help track customer behavior and engagement beyond the point of sale to ultimately boost bottom lines.

Customer engagement strategies

Shoe Carnival Leverages Digital Receipts to Maximize Loyalty Metrics

The Shoe Carnival store operations team was looking for ways to create a more seamless shopping experience for their customers. One opportunity the team identified was auto-sending the digital receipt at checkout for their loyalty members. Concerns arose around the practicality of sending digital receipts for audiences who could not easily access the digital version of their receipt. Besides this, it required a change at the register to enable auto-sending the digital receipt.

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Snipes Launches Digital Receipts Initiative to Drive Customer Loyalty

Snipes looked to fill multiple business objectives by launching digital receipts. Understanding the complexities of working with POS data, coupled with concerns about uncertainties about performance, Snipes saw their current order tracking provider, flexEngage, as the strategic digital receipt provider to partner with for best success. Once launched, the program netted out a 4X ROI 3 months post-pilot. Read on to learn more about the success of this program and all the initiatives the digital receipt affected.

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DXL Optimizes Customer Order Notifications for Better Engagement

DXL wanted to update their customer order notifications but knew the challenges of working with their OMS or ESP for these optimizations. Selecting their eReceipt vendor, flexEngage, who had already worked with their POS provider, DXL was able to successfully optimize these messages and drive a 4.6% conversion rate and 16X ROI.

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5.11 Tactical Surpasses Email Acquisition & Omnichannel Goals

flexEngage’s digital receipt solution not only met all of 5.11 Tactical’s stated goals, but also provided the capability to go far beyond, capturing 75% of customer emails at the point of sale and creating a post-sale customer journey so engaging that it has driven an ROI of over 400%.

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Luxury Jewelry Retailer Enhances Data Capture

The typical retail tactic of offering incentives in return for email signups was perceived as cheapening the brand of this luxury retailer. In response, digital receipts provided a unique opportunity for jewelry customers to gather valid email addresses without the negative stigma. Working with the client over several months, flexEngage helped improve in-store adoption of the digital receipts program, thereby gathering significant numbers of customer email addresses of the retailer.

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Destination XL Drives Post-Sale Engagement

While DXL knew the potential value a smart digital receipts solution could provide, no-one in the organization expected to achieve a 320% ROI from post-purchase engagement, nor the receive upwards of 15,000 unique survey responses from their digital receipt. In addition to the monetary return, DXL received valuable insight into customer experience, firmly lodging flexEngage into DXL’s comprehensive omnichannel strategy.

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ALDO Shoes Names flexEngage “Most Successful Digital Initiative”

ALDO Shoes leveraged the capabilities and White Glove service provided by flexEngage to meet their in-store ereceipt adoption goals. They leveraged flexEngage to drive six-figure sales directly from their ereceipts.

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Under Armour

With their digital receipts taking minutes, if not hours to land in their customers' inboxes post-purchase, Under Armour knew it was time to upgrade this experience. Turning to flexEngage, they were able to deliver dynamic receipts to their customers' inboxes in less than 60 seconds.

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GNC Marketing Solutions

When it came to optimizing the GNC marketing program, the team at GNC looked to increase their customer lifetime value (CLV) and retention. With multiple levels of loyalty, GNC needed a way to personalize their customer loyalty solutions, including post-sale messages, for each of these groups. flexEngage helped GNC hit these goals to drive a 10x lift in paid loyalty sign-ups and a 7% increase in upsells.

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