5.11 Tactical Surpasses Email Acquisition & Omnichannel Goals

flexEngage’s digital receipt solution not only met all of 5.11 Tactical’s stated goals, but also provided the capability to go far beyond, capturing 75% of customer emails at the point of sale and creating a post-sale customer journey so engaging that it has driven an ROI of over 400%.

The Impact Of Our Customer Loyalty Solutions


3 of 4 shoppers opt for digital receipts


Over 400% return on investment (ROI)

Omnichannel Goals

5.11 Tactical set goals to increase their in-store email address capture rate to 50% and create a remarkable omnichannel experience for their customers. To do this, they wanted to focus on raising their email capture rate at the point of sale by constructing a consistent look and feel across transactional and marketing communications. Read about how Rob Lauzon, Director of IT Omnichannel Solutions, deployed flexEngage to help 5.11 Tactical hit their goals with their retail receipts.

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From 5.11 Tactical

"flexEngage has been the most successful IT initiative for the retail business this year and a key foundational block in our omnichannel strategic plan"

Rob Lauzon Director, IT Omnichannel Solutions at 5.11 Tactical