Welcome to the flexEngage blog! Discover all that you need to know to maximize your email marketing solutions and get more results out of your post-purchase marketing efforts.
As one of the leading retail consulting companies, we know how important it is to stay connected with your consumers through innovative communication. We cover insider tips on providing enhanced retail email marketing, plus news coverage that helps ensure you’ll always be aware of the latest developments. Browse our posts for a better understanding of how our receipt marketing strategies work and how you can start implementing them for your business today.
Level Up Your Post-Purchase Content Marketing Strategies This Holiday Season Post-purchase content marketing refers to an organization’s efforts to connect and interact with their customers after they have made a purchase. Like it’s name implies, this type of marketing seeks to reinforce brand loyalty and build the foundation… Continue Reading
Although the expediting of the holiday season has been noticed year after year, with Christmas decor hitting the shelves right on the cusp of Halloween, 2021 has taken this to a whole new level. The turducken of all holidays, Halloween, Thanksgiving, and Christmas, are now bundled together in… Continue Reading
As first-party data continues to dominate the landscape of online consumerism, a question many companies and retailers find themselves wondering is how to collect first party data, and what ways are most effective at retrieving this valuable information? As a relatively new concept for… Continue Reading
Press Release: SNIPES Launches Digital Receipts Initiative with flexEngage to Drive Customer Loyalty & Engagement flexEngage, the leading innovator of post-purchase marketing for retailers has announced that global sneaker and streetwear retailer SNIPES has chosen them to provide dynamic digital receipts for in-store shoppers across all its U.S. retail stores. Looking… Continue Reading
New Feature: In-App Reporting Available Generating Insights through Reporting Lauren Kreisberg For marketers, analysts, operations teams, and others, looking at data, assessing opportunities, and implementing optimizations has always been second nature as part of driving the businesses forward. However, before now, getting access to that data for your… Continue Reading
Company Spotlight: Justin Eatherton Spending the past five years building integrations for a wide-range of third-party vendors and partners, Justin joins the flexEngage team to help us rapidly scale our integrations to better serve our clients. Spending the past five years building integrations for a wide-range of… Continue Reading
HyVee Selects flexEngage for Receipt Marketing Press Release: Regional Grocer Hy-Vee, Inc. Adopts Receipt Marketing Technology Powered by flexEngage flexEngage, a global leader in dynamic receipt and transactional communications, today announces that they have been chosen by super-regional grocery chain Hy-Vee, Inc. to power its receipt marketing technology across all… Continue Reading
The future of retail marketing has shifted dramatically over the last year, as the waning significance of third-party cookies has brought on new efforts to retrieve valuable data within the digital advertising world. But what is this new, ‘better data’, and how are retailers… Continue Reading
Company Spotlight: Lewis Vail Joining us as the platform engineering manager, Lewis brings his strong experience in web application and API development to the flexEngage team. Welcome, Lewis! Joining us as the platform engineering manager, Lewis brings his strong experience in web application and API development to the flexEngage… Continue Reading
Kicking off our second conference of the season, we are excited to be a part of the GroceryShop Conference held September 19th-22nd in Las Vegas, Nevada. From consumer behavior to the supply chain, every aspect of grocery and CPG is undergoing a massive transformation. This… Continue Reading
We are excited to announce that we will be kicking off the coming conference season in person at the NGA Executive Conference on September 18th and 19th, 2021, in Las Vegas, Nevada. This high-impact conference is designed for CEOs and their leadership teams to increase profitability… Continue Reading
Retail has seen 10 years’ worth of evolution over the last 12 months, forcing many to rethink their strategic priorities headed into the coming year. The most common change has been a focus on driving cross-channel experiences to fit the preferences of both online and in-store customers. When… Continue Reading
As the prominence of digital advertising continues to dominate online consumerism, the future of retail and data, as well as their critical relation together, has never been so closely tied. The importance of data within… Continue Reading
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Company Spotlight: Jarad Haggard Returning to the team, Jarad Haggard brings his enthusiasm and passion for client success to flexEngage. Returning to the team, Jarad Haggard brings his enthusiasm and passion for client success to flexEngage. I have come to understand that nothing feels more… Continue Reading
This post is part of a larger series around how you can apply transactional data to your overall business strategy. In this post, we will discuss how you can analyze transactional data to help merchandising teams determine what product release years performed well and which ones didn’t to help… Continue Reading