GroceryShop: Don’t Miss these Five Topics
Kicking off our second conference of the season, we are excited to be a part of the GroceryShop Conference held September 19th-22nd in Las Vegas, Nevada. From consumer behavior to the supply chain, every aspect of grocery and CPG is undergoing a massive transformation. This transformation was accelerated by COVID-19, creating a new urgency to embrace innovative technologies and business models.
GroceryShop brings together leaders from the entire grocery ecosystem, including established and startup CPG brands, supermarkets, c-stores, drug stores, general merchandise stores, discount stores, eCommerce players, warehouse clubs, grocerants, and non-traditional grocery retailers. While there is an extensive list of featured topics throughout the four-day event, we are most excited for the following 5.
In-store Grocery Technologies That Live Up To The Hype
In this fast-paced session, three grocery experts will share their unfiltered perspectives on a list of 10 in-store technologies in a game-show style format. They will debate technologies such as automated checkout, shelf-monitoring robots, interactive digital displays, and more.
The Reinvention Of Experiential Grocery: Tactics For Elevating The Store
As the pandemic wanes, grocery retailers and CPG brands are exploring new ways to elevate the store. They’re amplifying concepts like bars, food service, and sampling programs; opening popups and other immersive locations; and striking partnerships designed to drive engagement. You’ll hear from three speakers taking distinct approaches to the reinvention of experiential grocery.
Effective Personalization Tactics
From better product recommendations to more targeted offers, and from customized product options to personalized in-store experiences, leaders across grocery and CPG are launching new products and services that cater to shoppers’ unique needs. In this interactive session, attendees will learn the latest approaches to personalization and which tactics have proven most successful.
Unlocking First-Party Data Opportunities for CPG
CPG brands are implementing new strategies to obtain first-party data. They’re investing in AI and other capabilities to unlock meaningful insights from this data, and using it to make better business decisions, drive product innovation and build a more personalized relationship with the consumer. In this interactive session, CPG brands will learn best practices for acquiring and leveraging first-party data.
Digital Marketing Strategies And Tactics For The Post-cookie World
Privacy regulations and restrictions imposed by technology companies are creating turmoil for digital marketers, who have long relied on cookies to track consumer activity across the Web to serve personalized ads. In this session, participants will learn about navigating the changing world of marketing personalization, including leaning on contextual data, shifting spend to new platforms, or leveraging first-party data.
Meet with Us at GroceryShop!
After a hiatus of in-person events, we are excited to kick off the conference season on such a strong note. If you will be attending the event or are interested in learning more about the power of printed and digital receipts for enhancing your loyalty, data, and personalization strategies, we would love to meet with you. Click here to learn more!