3 Takeaways for Email Marketers
by Tomas Diaz

Often, we hear that email marketing is dead. However, the numbers continue to tell a different story. In fact, for every $1 spent on email marketing, the average return on investment is 122%. Worldwide, the number of email users is estimated to be 4.4 Billion users by the end of 2023. Email marketing can feel like a waste of time from your personal inbox habits, e.g., sifting, archiving, swiping left, marking as spam, etc. But within the inbox there are those few emails that you always seem to engage with, and your customers have these preferences too. New customers and returning customers want to engage with your email campaigns and to continue to hear from you — whether that be for the love of your content or promotional emails, they’ll continue to come back if the content aligns with their needs. We took a look at over 150 million receipts across 40 unique retailers to discover the impact of digital receipts in retail. Below, we break down 3 key takeaways for email marketers from the analysis, further showing the importance of having an email marketing strategy.