Receipt Advertising: Adding Advertising to Your Digital Receipts
Many grocers used receipt advertising solutions as a way to increase revenue through advertising dollars, increase average cart value, and help their customers to find new or relevant products for them. While receipt advertising has traditionally been used for printed receipts, understanding how to incorporate advertising in digital receipts can be a little different, although most of the best practices stay the same. Read on for some of our things to consider when adding advertising to your digital receipts.
- Prioritize what is important
- Customers are quick to scan for the important details, such as the cost, and any higher-ticketed items. By making sure this information is digestible quickly, they can move on to the advertisements during their engagement window at checkout.
- Don’t overcrowd
- Considering consumers’ average attention span falls at around 7 seconds, it is vital to create meaningful impact by selecting the promotions that make the most sense to the consumer. By using an advertising solution such as CitrusAd, you can segment your consumers instead of throwing all promotions on your receipt and crossing your fingers the consumers see the right one for them or seeing offerings that are irrelevant to them, as detailed further below. Additionally, overloading the receipt with more promotions, coupons, and highlights than the consumer cares to see can lead to a frustrating experience with a receipt that is hard to navigate through.
- Keep it Relevant
- If someone is purchasing almond milk it is best to suppress any dairy products from them. Relevancy of the advertisement should be considered, especially when the transaction data on the receipt gives clear indicators on what the consumer purchases. Choosing to not be selective in your promotion can make the customer feel pushed to instead of receiving the personalized experience many customers crave.
- Keep it Unique
- Increasing cart size is the name of the game for many grocers. If a customer purchases milk or a certain candy every time they go, it may not be best to push an advertisement for this product to them, since your cart size will stay the same. Of course, if the offer is extending that purchase through BOGOS or discounts on purchasing more than one, it would make more sense to push this offer.
- Consider Shareability
- Coupons can be unique to the consumer, or general. If there are general coupons, finding ways to encourage customers to share the offer with those they feel might enjoy the product as well. This is a great tactic for new product launches and can harness word-of-mouth marketing which is one of the most important marketing channels that brands try to activate.