Welcome to the flexEngage blog! Discover all that you need to know to maximize your email marketing solutions and get more results out of your post-purchase marketing efforts.
As one of the leading retail consulting companies, we know how important it is to stay connected with your consumers through innovative communication. We cover insider tips on providing enhanced retail email marketing, plus news coverage that helps ensure you’ll always be aware of the latest developments. Browse our posts for a better understanding of how our receipt marketing strategies work and how you can start implementing them for your business today.
Many grocers used receipt advertising solutions as a way to increase revenue through advertising dollars, increase average cart value, and help their customers to find new or relevant products for them. While receipt advertising has traditionally been used for printed receipts, understanding how to incorporate advertising in… Continue Reading
We are continuing our series on receipt best practices today by taking a deep dive into surveys. Not often thought of as an integral part of the digital receipt, post-purchase surveys offer a unique opportunity to gather real-time feedback from customers the moment after purchase when they are… Continue Reading
Company Spotlight: Meet Our Summer Interns! We are excited to welcome three interns joining us for this summer on the engineering team! Jason, Arjun, and Jack each bring diverse knowledge and skillsets to the table and will be aiding our team with some exciting developments. Learn more about these three… Continue Reading
In alignment with retail’s shift to digital-first, UK retailers have taken this movement to the next level by committing to the #BeattheReceipt Paperless Pledge. By taking this pledge, retailers are committing to reducing the copious amounts of paper waste that retail operations produce, aiming to have paper receipts… Continue Reading
Welcoming Webhooks to the flexEngage Platform Today, the flexEngage team is excited to announce the availability of webhooks, allowing our clients to easily consume data from flexEngage in downstream applications. The webhooks join our open API platform to provide more ways for clients to leverage the data within flexEngage… Continue Reading
How do you take customer engagement to the next level? At flexEngage, we work with retailers from all over the country to provide targeted solutions that help improve both in-store customer engagement and the post-purchase experience. And along… Continue Reading
A once highly sought-after service, the longevity of Instacart has recently become a topic of discussion. Adapting to a new pattern of grocery shopping, services like Instacart took off like wildfire, allowing customers to shop for their favorite goods from the comfort and safety of their own homes. Continue Reading
The continuous evolution of the retailing landscape forces retailers to operate in a highly dynamic and competitive customer-driven market. They’re required to constantly adapt to the changing expectations of consumers in order to keep them coming back. From Industrial Age department stores… Continue Reading
Company Spotlight: Callie Ahern Joining us as a senior account executive, Callie brings her cross-departmental knowledge to flexEngage to help buyers through their purchasing journey. Learn more about Callie and how to connect with her below. Joining us as a senior account executive, Callie brings her… Continue Reading
Press Release: flexEngage Partners With CitrusAd to Offer Dynamic Digital Receipts and E-commerce Messages With Relevant CPG Marketing Offers flexEngage, a global leader in dynamic receipt and transactional communications, today announces a partnership with world-leading retail media technology company, CitrusAd. With the CitrusAd partnership, grocers can now deliver flexEngage-powered… Continue Reading
When a customer completes their purchase with your brand, the standard practice has been the immediate handing over of a printed receipt or emailed order confirmation to the customer. However, in a digital-first world, this hand-off has been taken over by the receiving of a text message containing… Continue Reading
When there is an exchange of currency, it is more often than not accompanied by the receiving of a receipt. While this behavior is second nature to us, it has far more negative consequences than many realize. In honor of Arbor Day, we will unpack some… Continue Reading
Company Spotlight: John Arevalo flexEngage’s resident tech specialist, John Arevalo has recently rose through the ranks to become our tech support lead. flexEngage’s resident tech specialist, John Arevalo has recently rose through the ranks to become our tech support lead. Having the chance to work with… Continue Reading
2020 was the year of digital transformation unlike any other before it. In a recent study by McKinsey, in the United States, the penetration of e-commerce was forecasted in 2019 to reach 24% by 2024; by July 2020, it had hit 33% of… Continue Reading
A customer heads to your website after seeing a perfectly timed ad appear for a product they needed. They find a few more treasures along the way and head to the shopping cart. After entering in their payment and shipping information they press the confirm order button. As… Continue Reading
STIMULUS SPENDING RECAP During the past year, we’ve seen some changes in the way consumers spend. From increased AOV and making less purchases in stores, consumer shopping behavior is changing as consumers adjust to the ever-changing normal. The announcement for the second stimulus had many wondering how consumers… Continue Reading