Movable Ink + flexEngage: The “Must Have” Duo for Your Transactional Communications
Electronic receipts are quickly overtaking paper receipts as the go-to receipt method of choice. And that’s good news for both retailers and consumers, both of whom benefit from this major transition.
To keep up with this change, retailers need a strong partnership with leading experts to manage this key moment in time.
Together, flexEngage and Movable Ink enable clients to showcase compelling visual content with personalized e-receipts that generate engagement at the peak of shopper excitement.
The Big Benefits of Personalizing Transactional Communications
When it comes to e-receipts, retail companies learned pretty quickly that they were achieving more than just a greener shopping environment in opting out of paper. Here are just some of the benefits:
1.Drive Engagement & Revenue
40% of shoppers consider the post-purchase experience the most memorable part of the brand experience. Why leave this important moment in time up to chance? Movable Ink + flexEngage help leverage purchase data to showcase support content such as real-time loyalty information, product recommendations, and more on the most engaged-with post-purchase communication, the digital receipt.
They also give retailers an ongoing tactic for building their email lists and accumulating more customer data. All of these are opportunities that get majorly missed out on with paper receipts, resulting in reduced engagement and fewer long-term customers.
These features assist in driving the next purchase, increasing both average cart size and revenue.
2. Improve Customer Experience
As changes are made to your customer’s in-store experience, keeping them up to date on what to expect is critical to their overall experience with your brand. Movable Ink + flexEngage digital receipts allow you to communicate evolving changes to customers, ensuring they are kept up to date with the latest information.
These features include add-ons such as online promotions, store hours, nearby store locations, and direct survey/feedback options, allowing customers to stay in control of their shopping experience and offer feedback on how to improve your existing processes to further delight customers.
3. Increase Efficiencies
Simplify your customer’s experience with your brand with digital receipts. Gone are the days of customers having to save their paper receipt for a future return. Including features such as receipt resend/lookup, barcodes, and in-line product images, digital receipts allow customers to easily lookup their receipt or make a return.
Movable Ink + flexEngage digital receipts allow retailers to display real-time product and company information in both a scalable and personalized way.
Have You Made the Switch Yet?
If you’re not connecting with customers, then you’re not likely selling to them either. So what are today’s successful retailers doing that their competitors aren’t when it comes to engagement? They’re personalizing their communications, especially during that critical time right after a purchase is made. When done right, an optimized post-purchase experience can develop brand loyalty right on the spot, helping ensure that you don’t just acquire new customers but that you retain them too.
As two of the industry’s leading e-receipt and personalization companies, we’ve worked with tons of retail clients on making a seamless transition to digital customer engagement. So if you haven’t made the switch yet, now is the time to catch up with your competitors and start enjoying the benefits of electronic receipts, as well as passing those benefits onto your customers. Contact us today to get started.