Welcome to the flexEngage blog! Discover all that you need to know to maximize your email marketing solutions and get more results out of your post-purchase marketing efforts.
As one of the leading retail consulting companies, we know how important it is to stay connected with your consumers through innovative communication. We cover insider tips on providing enhanced retail email marketing, plus news coverage that helps ensure you’ll always be aware of the latest developments. Browse our posts for a better understanding of how our receipt marketing strategies work and how you can start implementing them for your business today.
Consumer behaviors are settling into a new normal, as people everywhere learn to live with the reality of COVID-19 and as more countries reopen parts of their economies. Despite the variance in the virus’s impact across the globe, many retailers are finding themselves learning to adapt to what… Continue Reading
It is no secret that the retail industry is under tremendous pressure to innovate. However, sometimes less is more. When surveyed, there seems to be an unintentional disconnect between retailer and consumer, opening the door to more nimble players to step in and take the… Continue Reading
Thanks to the rise of contactless shopping, curbside is growing in popularity. As retailers explore this new click & collect channel, the deployment of curbside by many retailers has been met with numerous challenges. View the infographic to learn more about best practices and more. View… Continue Reading
A customer-centric approach is obviously important during the best of times, but when things get tough, this methodology only gets more critical. There are a lot of lessons that companies can take away from the current climate, and at the top of the list is the need to be more… Continue Reading
As retail continues to mold itself to the new “normal” established by Covid-19, many retailers are finding themselves piecing together makeshift solutions to meet their customer’s needs. While this tactic may work in the short-term, customers have had their logistics expectations exceeded by powerhouses like Amazon, often leaving… Continue Reading
Consumers are demanding to have as few contact points as possible when grocery shopping, looking to shop with retailers offering contactless experiences. While many have quickly explored self checkout or contactless payments, many retailers are still relying on handing the customer a germ-laden paper receipt to… Continue Reading
Stores have always been accountable for most of the revenue for brick and mortar based retailers, making up to 90% of revenue for their brand. The recent events have caused stores to shut their doors for the interim and are reopening again. This time they are opening with… Continue Reading
The rapid increase of online orders has caused retailers weak points to come to the front and center of consumers’ minds. From longer-than-average ship times, little opportunity for instant access, and minimal transparency online, consumers are quick to cry foul on these experiences when they expect so much more nowadays. Continue Reading
Effectively engaging customers in retail is often easier said than done, but that doesn’t mean that it isn’t crucial. With so much competition out there, customers have a lot of different options for where they shop, and they aren’t going to be paying much… Continue Reading
At FlexEngage, we launched a new service that will help elevate the concept of minimal contact communication. We are offering you retail customer experience solutions that will ensure you’ll never lose your customer base due to curbside pick-up communication challenges. Continue Reading
Retail has seen a high amount of temporary and permanent store closures in the past few months. Yet the following months are expected to outdo the permanent store closures seen in the past few months by a long shot. As of June, multiple retailers have announced they are… Continue Reading
Is it really all about Millennials? Innovative retailers are looking beyond to the next generation of consumers, Generation Z. Gen Z is the demographic of people born from 1995-2010. Like Millennials, Z’ers spend much of their time online and expect brands to connect with them digitally. According to Forbes,… Continue Reading
“The best segments are segments of one.” This brilliant quote from Luxury Institute CEO Milton Pedraza illustrates the power and potential of clienteling. Clienteling is a new word for a time-honored retail tradition: the process of building relationships with customers to anticipate and fulfill their needs. It’s the modern-day… Continue Reading
What do people say about your brand? In today’s omnichannel retail environment, consumers commonly search for store ratings and reviews before deciding which location to visit. In fact, research indicates that 85% of shoppers trust online reviews as much as personal recommendations from their friends and family. With… Continue Reading
A simple online search inquiring about the latest developments in retail will show various results ranging from pending crises to the 2019 retail apocalypse to upcoming growth trends in the space. With such conflicting news, it may seem like retailers are either in trouble or expanding as some retailers report… Continue Reading
We all know email is the most successful marketing channel. But in order for it to be your most successful, you have to have subscribers to email. As a retailer, you face unique challenges to your list building, especially if you have a brick and mortar location (or are… Continue Reading