Welcome to the flexEngage blog! Discover all that you need to know to maximize your email marketing solutions and get more results out of your post-purchase marketing efforts.
As one of the leading retail consulting companies, we know how important it is to stay connected with your consumers through innovative communication. We cover insider tips on providing enhanced retail email marketing, plus news coverage that helps ensure you’ll always be aware of the latest developments. Browse our posts for a better understanding of how our receipt marketing strategies work and how you can start implementing them for your business today.
Covid negatively impacted wholesale retail, leading many brands to begin to explore the world of DTC, or direct-to-consumer sales. This shift to DTC has changed the landscape of expectations customers have when shopping with your brand to more of an Amazon experience. They want fast, convenient, and safe interactions with… Continue Reading
CommerceNext: Cyber Week Recap: Lessons Learned and Advice for 2021 Share This Guide: Review… Continue Reading
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While other retail industries have been consumed with the development and implementation of the latest and greatest technologies, grocery has lagged behind. Until recently, grocery has been a slow mover, not feeling the heightened pressure of consumer preference for technology. In the wake of mandated contactless… Continue Reading
Although retail saw record-breaking internet traffic many were forced to close their doors due to an all-time decline in brick and mortar sales. As we approach the end of the year, a successful holiday shopping season is the difference between success and failure for many retailers. Because of… Continue Reading
Acting as the start line for the holiday season sprint, Black Friday is a pivotal moment for many retailers who look to maintain high-profits and end with year-over-year growth. This Black Friday will be different however since 53% of this season’s shoppers said… Continue Reading
As eCommerce continues to grow, the retailer’s online experience is becoming increasingly important. With recent events, consumers are now spending more time browsing and buying online. This has created a new focus for retailers: the digital shelf. New opportunities and challenges have emerged for retailers with this ever-growing focus. Read… Continue Reading
The early days of contactless payment solutions may have arisen out of necessity, but ongoing shifts in consumer behavior suggest that this is one convenience that is definitely here to stay. A contactless solution for grocery store payments and purchases was one of the first shopping trends to really pick… Continue Reading
When the pandemic hit, many retailers wasted no time in adopting the “buy online, pickup in store” (BOPIS) solution to safely meet both the needs of their customers and the new health restrictions. At the time, it was a move necessitated out of desperation to remain alive and profitable during… Continue Reading
On Tuesday, September 10th, Tomas Diaz will join Gary Hawkins, CEO at CART and Doug Baker, Vice President, Industry Relations at FMI to discuss how contactless touchpoints are becoming a vital component of the grocery shopping experience. The COVID-19 pandemic has increased consumers’ concerns around physical contact inside and outside… Continue Reading
It is no secret that the retail industry is under tremendous pressure to innovate. In a technology-driven world, it only makes sense that retailers are trying to implement the best of the best to stay in stride with powerhouses like Amazon. However, sometimes less… Continue Reading
Consumer behaviors are settling into a new normal, as people everywhere learn to live with the reality of COVID-19 and as more countries reopen parts of their economies. Despite the variance in the virus’s impact across the globe, many retailers are finding themselves learning to adapt to what… Continue Reading
It is no secret that the retail industry is under tremendous pressure to innovate. However, sometimes less is more. When surveyed, there seems to be an unintentional disconnect between retailer and consumer, opening the door to more nimble players to step in and take the… Continue Reading
Thanks to the rise of contactless shopping, curbside is growing in popularity. As retailers explore this new click & collect channel, the deployment of curbside by many retailers has been met with numerous challenges. View the infographic to learn more about best practices and more. View… Continue Reading
A customer-centric approach is obviously important during the best of times, but when things get tough, this methodology only gets more critical. There are a lot of lessons that companies can take away from the current climate, and at the top of the list is the need to be more… Continue Reading
As retail continues to mold itself to the new “normal” established by Covid-19, many retailers are finding themselves piecing together makeshift solutions to meet their customer’s needs. While this tactic may work in the short-term, customers have had their logistics expectations exceeded by powerhouses like Amazon, often leaving… Continue Reading