Digital receipts email marketing solution

Welcome to the flexEngage blog! Discover all that you need to know to maximize your email marketing solutions and get more results out of your post-purchase marketing efforts.

As one of the leading retail consulting companies, we know how important it is to stay connected with your consumers through innovative communication. We cover insider tips on providing enhanced retail email marketing, plus news coverage that helps ensure you’ll always be aware of the latest developments. Browse our posts for a better understanding of how our receipt marketing strategies work and how you can start implementing them for your business today.

2020 Holiday Data Review

HOLIDAY DATA INSIGHTS The retail industry was pushed to new limits in 2020, forced to pivot to keep their doors open and keep business going as usual in a time when customers felt less than safe entering all establishments. This left many people questioning how different categories of retailers would… Continue Reading

Why Retailers are Switching to Electronic Receipts

Electronic receipts are quickly overtaking paper receipts as the go-to receipt method of choice. And that’s good news for both retailers and consumers, both of whom benefit from this major transition. COVID-19 has forced e-commerce to accelerate in one year at growth levels that would… Continue Reading

Company Spotlight: Lauren Kreisberg

Company Spotlight: Lauren Kreisberg Recently onboarded as the vice president of product management, Lauren joins flexEngage with a wealth of knowledge on start-ups and data. Read on for a Q&A with flexEngage’s newest team member.  Recently onboarded as the vice president of product management, Lauren joins flexEngage with a… Continue Reading

Adapting to 2021: Top Trends and What to Do About Them

2020 was nothing short of an eventful year, causing major changes that accelerated the adoption of many new processes. This acceleration has catapulted us into a new normal of how we work, live, and shop. As consumers’ demand for innovation has increased, grocers must keep pace with these… Continue Reading

2021 Grocery Trends

As many businesses shut their doors when national stay-at-home orders kicked in this year, grocers were pivoting to keep consumers safe while battling national shortages of essential products as panic set in. In a year of fighting to just make it through, consumers have adapted to a new… Continue Reading

The Next Gen Store: 5 Things We Expect to See

Covid negatively impacted wholesale retail, leading many brands to begin to explore the world of DTC, or direct-to-consumer sales. This shift to DTC has changed the landscape of expectations customers have when shopping with your brand to more of an Amazon experience. They want fast, convenient, and safe interactions with… Continue Reading

Retail Lessons for Grocery

While other retail industries have been consumed with the development and implementation of the latest and greatest technologies, grocery has lagged behind. Until recently, grocery has been a slow mover, not feeling the heightened pressure of consumer preference for technology.  In the wake of mandated contactless… Continue Reading

Creating the Festive Experience Online

Although retail saw record-breaking internet traffic many were forced to close their doors due to an all-time decline in brick and mortar sales. As we approach the end of the year, a successful holiday shopping season is the difference between success and failure for many retailers. Because of… Continue Reading

All About the Digital Shelf

As eCommerce continues to grow, the retailer’s online experience is becoming increasingly important. With recent events, consumers are now spending more time browsing and buying online. This has created a new focus for retailers: the digital shelf. New opportunities and challenges have emerged for retailers with this ever-growing focus. Read… Continue Reading

Why the Curbside and BOPIS Solution is Here to Stay

When the pandemic hit, many retailers wasted no time in adopting the “buy online, pickup in store” (BOPIS) solution to safely meet both the needs of their customers and the new health restrictions. At the time, it was a move necessitated out of desperation to remain alive and profitable during… Continue Reading