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Digital receipts email marketing solution

Welcome to the flexEngage blog! Discover all that you need to know to maximize your email marketing solutions and get more results out of your post-purchase marketing efforts.

As one of the leading retail consulting companies, we know how important it is to stay connected with your consumers through innovative communication. We cover insider tips on providing enhanced retail email marketing, plus news coverage that helps ensure you’ll always be aware of the latest developments. Browse our posts for a better understanding of how our receipt marketing strategies work and how you can start implementing them for your business today.

REVENUE HACK: How GNC Turned Transactional Communications into Personalized Marketing Channels

Talk recorded live at NRF 2019 in New York CityIn their presentation at National Retail Federation’s Big Show 2019, flexEngage CEO Tomas Diaz and GNC’s Director of Customer Marketing and Loyalty Jennifer Biefel discussed personalization across post-purchase communications. The presentation focused on the following three takeaways:Why Transactional Communications are Underleveraged… Continue Reading

5 Important Post-Sale Personalization Strategies for Retailers

Are you looking for ways to better engage your customers both in-store and online? Here are five great post-sale personalization strategies to help omnichannel retailers better connect with shoppers this year. #1: Pay Attention to Demographic Trends Like Millennials before them, Generation Z has become a consumer force… Continue Reading

4 Essential Opportunities for Retailers at Shoptalk 2019

Shoptalk has been growing by leaps and bounds since it started in Las Vegas just five years ago. Shoptalk 2019 will no doubt be an innovative, impactful and inspiring conference with vital takeaways and new opportunities for retailers. We’ve selected the top 4 opportunities retailers should take advantage of at… Continue Reading

Why are My eReceipt Adoption Rates So Low?

Adoption rates are key to the effectiveness of any eReceipt program, but many retailers struggle with stagnant rates due to various factors. To unlock the ROI and engagement potential of digital receipts, it is important for retail teams to work together in order to increase adoption. Let’s take a… Continue Reading

Retail Marketing Software: Build vs. Buy

If you have the resources to do it, creating your own custom retail marketing software in-house may seem to make sense. Who else knows the ins and outs of your business like you and your team? You can build the software to your company’s unique specifications and control the… Continue Reading

What Do GDPR Regulations Mean for Retailers?

What is GDPR? The General Data Protection Regulation (GDPR) is a new set of laws in the European Union covering data protection and privacy for individuals. While privacy laws were already in place, this new set of regulations serves as an update to the previous 1995 data protection… Continue Reading

The 11 eReceipt Best Practices You Need to Know

eReceipts are fast becoming the best method to distribute receipts and a powerful marketing tool for retailers. Today, digital receipts bolster up to 75% adoption rates with retailers and 68% of customers report that they would be willing to provide an email address in… Continue Reading

paper receipt vendor

Jimmy Kimmel… Down on Long Paper Receipts!

We live in a world where smart, eco-friendly business isn’t just applauded, but often considered the norm. When we hear about big-retailers covering their roofs with solar panels, or taxi companies swapping out their fleets with hybrid vehicles, it just makes sense. Which makes it all the more… Continue Reading