Welcome to the flexEngage blog! Discover all that you need to know to maximize your email marketing solutions and get more results out of your post-purchase marketing efforts.
As one of the leading retail consulting companies, we know how important it is to stay connected with your consumers through innovative communication. We cover insider tips on providing enhanced retail email marketing, plus news coverage that helps ensure you’ll always be aware of the latest developments. Browse our posts for a better understanding of how our receipt marketing strategies work and how you can start implementing them for your business today.
Talk recorded live at NRF 2019 in New York CityIn their presentation at National Retail Federation’s Big Show 2019, flexEngage CEO Tomas Diaz and GNC’s Director of Customer Marketing and Loyalty Jennifer Biefel discussed personalization across post-purchase communications. The presentation focused on the following three takeaways:Why Transactional Communications are Underleveraged… Continue Reading
Are you looking for ways to better engage your customers both in-store and online? Here are five great post-sale personalization strategies to help omnichannel retailers better connect with shoppers this year. #1: Pay Attention to Demographic Trends Like Millennials before them, Generation Z has become a consumer force… Continue Reading
Shoptalk has been growing by leaps and bounds since it started in Las Vegas just five years ago. Shoptalk 2019 will no doubt be an innovative, impactful and inspiring conference with vital takeaways and new opportunities for retailers. We’ve selected the top 4 opportunities retailers should take advantage of at… Continue Reading
Post-purchase retail customer surveys can offer a treasure trove of valuable consumer insights for retailers. They indicate how customers really feel about the in-store experience, customer service, and the products they purchased. Unfortunately, getting in-store customers to take a survey can be challenging. After many years of helping… Continue Reading
Adoption rates are key to the effectiveness of any eReceipt program, but many retailers struggle with stagnant rates due to various factors. To unlock the ROI and engagement potential of digital receipts, it is important for retail teams to work together in order to increase adoption. Let’s take a… Continue Reading
For retail marketers, driving brand loyalty is increasingly difficult as Amazon continues to expand its product categories and further its reach into American households (think Amazon Echo). As Amazon continues to make comparison shopping more convenient and delivery times shorter than ever, there are some advantages brick-and-mortar stores have… Continue Reading
If you have the resources to do it, creating your own custom retail marketing software in-house may seem to make sense. Who else knows the ins and outs of your business like you and your team? You can build the software to your company’s unique specifications and control the… Continue Reading
What is GDPR? The General Data Protection Regulation (GDPR) is a new set of laws in the European Union covering data protection and privacy for individuals. While privacy laws were already in place, this new set of regulations serves as an update to the previous 1995 data protection… Continue Reading
Today, email marketing is easily one of the strongest channels available to retail marketers, with ROI measuring at $44 for every dollar invested in 2016 (up from $38 the year before). Of course, emails are only effective if they reach your customer’s inboxes. First, Consider… Continue Reading
According to Retail touchpoints, 94% of retail sales are still generated in physical stores. Statistics like these, however, do not reflect the growing challenges brick-and-mortar retailers face as they compete with online giants like Amazon. In the retail blog, Vend, author… Continue Reading
eReceipts are fast becoming the best method to distribute receipts and a powerful marketing tool for retailers. Today, digital receipts bolster up to 75% adoption rates with retailers and 68% of customers report that they would be willing to provide an email address in… Continue Reading
How many times a day are you handed a receipt after making a purchase, only to throw it away or tell the clerk to keep it? That morning coffee, candy bar and pack of gum are all items that don’t require a proof of purchase,… Continue Reading
We live in a world where smart, eco-friendly business isn’t just applauded, but often considered the norm. When we hear about big-retailers covering their roofs with solar panels, or taxi companies swapping out their fleets with hybrid vehicles, it just makes sense. Which makes it all the more… Continue Reading