Welcome to the flexEngage blog! Discover all that you need to know to maximize your email marketing solutions and get more results out of your post-purchase marketing efforts.
As one of the leading retail consulting companies, we know how important it is to stay connected with your consumers through innovative communication. We cover insider tips on providing enhanced retail email marketing, plus news coverage that helps ensure you’ll always be aware of the latest developments. Browse our posts for a better understanding of how our receipt marketing strategies work and how you can start implementing them for your business today.
Is it really all about Millennials? Innovative retailers are looking beyond to the next generation of consumers, Generation Z. Gen Z is the demographic of people born from 1995-2010. Like Millennials, Z’ers spend much of their time online and expect brands to connect with them digitally. According to Forbes,… Continue Reading
“The best segments are segments of one.” This brilliant quote from Luxury Institute CEO Milton Pedraza illustrates the power and potential of clienteling. Clienteling is a new word for a time-honored retail tradition: the process of building relationships with customers to anticipate and fulfill their needs. It’s the modern-day… Continue Reading
What do people say about your brand? In today’s omnichannel retail environment, consumers commonly search for store ratings and reviews before deciding which location to visit. In fact, research indicates that 85% of shoppers trust online reviews as much as personal recommendations from their friends and family. With… Continue Reading
A simple online search inquiring about the latest developments in retail will show various results ranging from pending crises to the 2019 retail apocalypse to upcoming growth trends in the space. With such conflicting news, it may seem like retailers are either in trouble or expanding as some retailers report… Continue Reading
We all know email is the most successful marketing channel. But in order for it to be your most successful, you have to have subscribers to email. As a retailer, you face unique challenges to your list building, especially if you have a brick and mortar location (or are… Continue Reading
The digital era has transformed the buying experience, and it’s on its way to re-inventing the way retailers provide a record of our transactions. The paper receipt has certainly served us well. The slip of paper is simple and practical, but in the ever-changing landscape of the digital world,… Continue Reading
Packing slip and digital receipt solutions can help keep your customers informed in the best of times, and they’re especially important today. The coronavirus has meant rapid changes in consumer behaviors and the ways that businesses and their customers engage. With the right solutions, however, you can build a link… Continue Reading
According to Adobe Analytics, shoppers spent $7.9 billion during Cyber Monday 2018 versus $6.59 billion in 2017. 2019 aims to take the cake with early predictions coming in hot at $9 billion in spending this Cyber Monday. Cyber Monday still brings its own wave of unpredictability, keeping Black Friday… Continue Reading
The world’s largest retail conference and expo, the National Retail Foundation 2020 Vision trade show is right around the corner. NRF Retail Week connects forward-thinking visionaries with the latest advances via a packed calendar from January 11-14, including presentations, networking events, exhibits, workshops, innovative tours, and much more. As… Continue Reading
Despite a shift to online shopping, a recent NRF poll found that 114.6 million consumers are expected to shop in-store versus 67 million in 2018. With customers planning to spend an average of $502 on Black Friday up from $472 in 2018, retailers have to be… Continue Reading
The game for retail has changed. The importance of making strategic decisions in retail is highlighted by the 7,400 stores that have and will close in 2019. Retailers need to make educated decisions to position their brand for success. The key to making educated decisions relies on one unit:… Continue Reading
In an online-dominated world, you may find it shocking that many customers still prefer the in-store experience when shopping. In fact, 65% of surveyed shoppers would rather shop in-store versus online. Despite the shift in online consumer behavior, brick and mortar reigns supreme in its ability to influence… Continue Reading
The benefits of creating a data-driven retail strategy are clear since competition in the retail space is rapidly rising. This has led to a massive amount of data becoming available and being aggregated but is causing some retailers to fall into analysis-paralysis. So how can retailers move forward… Continue Reading
With the so-called retail apocalypse on everyone’s mind, companies devote much of their time to acquiring new customers, sometimes putting existing ones on the back burner. However, research suggests that your current customers are far more valuable when it comes to driving sales. Let’s first explore why this is… Continue Reading
Omnichannel is no longer an option, it’s absolutely essential for retail success. Retailers that employ omnichannel retail marketing strategies experience 91% greater year-over-year customer retention rates compared to businesses that don’t, according to a recent survey by Aspect Software. Armed with this understanding, retailers are raising the bar… Continue Reading
As retail marketers, we all know that word of mouth is king. Customers who love our products wear them, use them, and share them with their friends, and it’s been that way since Cleopatra started eyeliner trends back in ancient Egypt. Today, all word of mouth doesn’t have to… Continue Reading