Welcome to the flexEngage blog! Discover all that you need to know to maximize your email marketing solutions and get more results out of your post-purchase marketing efforts.
As one of the leading retail consulting companies, we know how important it is to stay connected with your consumers through innovative communication. We cover insider tips on providing enhanced retail email marketing, plus news coverage that helps ensure you’ll always be aware of the latest developments. Browse our posts for a better understanding of how our receipt marketing strategies work and how you can start implementing them for your business today.
Grocery shopping, a necessary weekly chore for many, has received a long awaited facelift amid the COVID-19 pandemic. A historically slow moving industry, grocery has quickly become one of the quickest moving adopters of technology in an attempt to meet its increased demand. Seeing that productivity capacities were being met,… Continue Reading
flexEngage, the leading innovator of personalized smart receipts for retailers, has announced a new integration with Movable Ink. flexEngage has continued to expand its portfolio of integrations to further simplify product launch for retailers. Together, Movable Ink and flexEngage enable clients to showcase compelling visual content with personalized e-receipts that… Continue Reading
In-store customer engagement is a cornerstone of any successful in-store purchasing experience. It can also be the connecting link between turning a one-time customer into a returning one. And taking it to the next level is easier than you might think, often requiring little more than… Continue Reading
Electronic receipts are quickly overtaking paper receipts as the go-to receipt method of choice. And that’s good news for both retailers and consumers, both of whom benefit from this major transition. To keep up with this change, retailers need a strong partnership with leading experts to… Continue Reading
Company Spotlight: Brooke Colburn Bringing a strong background in human resources, Brooke joins flexEngage with the goal of improving employee happiness to help us to continue to scale. Bringing a strong background in human resources, Brooke joins flexEngage with the goal of improving employee happiness to help us to continue… Continue Reading
Company Spotlight: Rob Culhane Bringing over 20 years of marketing experience to help retailers level up their post-purchase marketing, Rob joins flexEngage as a Client Success Manager. Read on to see why this marketing all-star joined flexEngage and what he hopes to accomplish here. Bringing over 20 years of… Continue Reading
VALENTINE'S SALES RECAP Approaching a year into the pandemic, consumers are adjusting their habits and spending into the new way of living for the time being. Valentine’s Day marks one of the last holidays consumers will be experiencing for the first time under this pandemic, causing questions to come… Continue Reading
The pandemic has facilitated major shifts in the world of retail, and the growing scope of grocery marketing technology is a great example of a shift that’s almost certainly here to stay—and for the better. When you think of big tech,… Continue Reading
Company Spotlight: David Bennett Joining flexEngage as a Technical Support Specialist, David brings his passion for solving problems and drive for success to the flexEngage family. Read on for a Q&A with flexEngage’s newest team member. Joining flexEngage as a Technical Support Specialist, David brings his passion for solving… Continue Reading
HOLIDAY DATA INSIGHTS The retail industry was pushed to new limits in 2020, forced to pivot to keep their doors open and keep business going as usual in a time when customers felt less than safe entering all establishments. This left many people questioning how different categories of retailers would… Continue Reading
In our fast paced world, the last thing we want to do is wait. Add in capacity restrictions and limited returns, and you have the perfect recipe for long lines in your stores. These long lines have the power to take your customer’s experience from a good one… Continue Reading
Electronic receipts are quickly overtaking paper receipts as the go-to receipt method of choice. And that’s good news for both retailers and consumers, both of whom benefit from this major transition. COVID-19 has forced e-commerce to accelerate in one year at growth levels that would… Continue Reading
Company Spotlight: Lauren Kreisberg Recently onboarded as the vice president of product management, Lauren joins flexEngage with a wealth of knowledge on start-ups and data. Read on for a Q&A with flexEngage’s newest team member. Recently onboarded as the vice president of product management, Lauren joins flexEngage with a… Continue Reading
2020 was nothing short of an eventful year, causing major changes that accelerated the adoption of many new processes. This acceleration has catapulted us into a new normal of how we work, live, and shop. As consumers’ demand for innovation has increased, grocers must keep pace with these… Continue Reading
The shift to online shopping is one to be expected, however, the acceleration of its adoption from the pandemic was something no forecast could have predicted. Because of this, retailers and logistics companies are struggling to meet these rising demands, often leaving customers wondering where their order is. … Continue Reading
As many businesses shut their doors when national stay-at-home orders kicked in this year, grocers were pivoting to keep consumers safe while battling national shortages of essential products as panic set in. In a year of fighting to just make it through, consumers have adapted to a new… Continue Reading