Welcome to the flexEngage blog! Discover all that you need to know to maximize your email marketing solutions and get more results out of your post-purchase marketing efforts.
As one of the leading retail consulting companies, we know how important it is to stay connected with your consumers through innovative communication. We cover insider tips on providing enhanced retail email marketing, plus news coverage that helps ensure you’ll always be aware of the latest developments. Browse our posts for a better understanding of how our receipt marketing strategies work and how you can start implementing them for your business today.
Electronic receipts are quickly overtaking paper receipts as the go-to receipt method of choice. And that’s good news for both retailers and consumers, both of whom benefit from this major transition. COVID-19 has forced e-commerce to accelerate in one year at growth levels that would… Continue Reading
Company Spotlight: Lauren Kreisberg Recently onboarded as the vice president of product management, Lauren joins flexEngage with a wealth of knowledge on start-ups and data. Read on for a Q&A with flexEngage’s newest team member. Recently onboarded as the vice president of product management, Lauren joins flexEngage with a… Continue Reading
2020 was nothing short of an eventful year, causing major changes that accelerated the adoption of many new processes. This acceleration has catapulted us into a new normal of how we work, live, and shop. As consumers’ demand for innovation has increased, grocers must keep pace with these… Continue Reading
The shift to online shopping is one to be expected, however, the acceleration of its adoption from the pandemic was something no forecast could have predicted. Because of this, retailers and logistics companies are struggling to meet these rising demands, often leaving customers wondering where their order is. … Continue Reading
As many businesses shut their doors when national stay-at-home orders kicked in this year, grocers were pivoting to keep consumers safe while battling national shortages of essential products as panic set in. In a year of fighting to just make it through, consumers have adapted to a new… Continue Reading
Covid negatively impacted wholesale retail, leading many brands to begin to explore the world of DTC, or direct-to-consumer sales. This shift to DTC has changed the landscape of expectations customers have when shopping with your brand to more of an Amazon experience. They want fast, convenient, and safe interactions with… Continue Reading
CommerceNext: Cyber Week Recap: Lessons Learned and Advice for 2021 Share This Guide: Review… Continue Reading
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While other retail industries have been consumed with the development and implementation of the latest and greatest technologies, grocery has lagged behind. Until recently, grocery has been a slow mover, not feeling the heightened pressure of consumer preference for technology. In the wake of mandated contactless… Continue Reading
Although retail saw record-breaking internet traffic many were forced to close their doors due to an all-time decline in brick and mortar sales. As we approach the end of the year, a successful holiday shopping season is the difference between success and failure for many retailers. Because of… Continue Reading
Acting as the start line for the holiday season sprint, Black Friday is a pivotal moment for many retailers who look to maintain high-profits and end with year-over-year growth. This Black Friday will be different however since 53% of this season’s shoppers said… Continue Reading
As eCommerce continues to grow, the retailer’s online experience is becoming increasingly important. With recent events, consumers are now spending more time browsing and buying online. This has created a new focus for retailers: the digital shelf. New opportunities and challenges have emerged for retailers with this ever-growing focus. Read… Continue Reading
The early days of contactless payment solutions may have arisen out of necessity, but ongoing shifts in consumer behavior suggest that this is one convenience that is definitely here to stay. A contactless solution for grocery store payments and purchases was one of the first shopping trends to really pick… Continue Reading
When the pandemic hit, many retailers wasted no time in adopting the “buy online, pickup in store” (BOPIS) solution to safely meet both the needs of their customers and the new health restrictions. At the time, it was a move necessitated out of desperation to remain alive and profitable during… Continue Reading
On Tuesday, September 10th, Tomas Diaz will join Gary Hawkins, CEO at CART and Doug Baker, Vice President, Industry Relations at FMI to discuss how contactless touchpoints are becoming a vital component of the grocery shopping experience. The COVID-19 pandemic has increased consumers’ concerns around physical contact inside and outside… Continue Reading
It is no secret that the retail industry is under tremendous pressure to innovate. In a technology-driven world, it only makes sense that retailers are trying to implement the best of the best to stay in stride with powerhouses like Amazon. However, sometimes less… Continue Reading