Welcome to the flexEngage blog! Discover all that you need to know to maximize your email marketing solutions and get more results out of your post-purchase marketing efforts.
As one of the leading retail consulting companies, we know how important it is to stay connected with your consumers through innovative communication. We cover insider tips on providing enhanced retail email marketing, plus news coverage that helps ensure you’ll always be aware of the latest developments. Browse our posts for a better understanding of how our receipt marketing strategies work and how you can start implementing them for your business today.
Press Release: flexEngage Partners With CitrusAd to Offer Dynamic Digital Receipts and E-commerce Messages With Relevant CPG Marketing Offers flexEngage, a global leader in dynamic receipt and transactional communications, today announces a partnership with world-leading retail media technology company, CitrusAd. With the CitrusAd partnership, grocers can now deliver flexEngage-powered… Continue Reading
When a customer completes their purchase with your brand, the standard practice has been the immediate handing over of a printed receipt or emailed order confirmation to the customer. However, in a digital-first world, this hand-off has been taken over by the receiving of a text message containing… Continue Reading
When there is an exchange of currency, it is more often than not accompanied by the receiving of a receipt. While this behavior is second nature to us, it has far more negative consequences than many realize. In honor of Arbor Day, we will unpack some… Continue Reading
Company Spotlight: John Arevalo flexEngage’s resident tech specialist, John Arevalo has recently rose through the ranks to become our tech support lead. flexEngage’s resident tech specialist, John Arevalo has recently rose through the ranks to become our tech support lead. Having the chance to work with… Continue Reading
2020 was the year of digital transformation unlike any other before it. In a recent study by McKinsey, in the United States, the penetration of e-commerce was forecasted in 2019 to reach 24% by 2024; by July 2020, it had hit 33% of… Continue Reading
A customer heads to your website after seeing a perfectly timed ad appear for a product they needed. They find a few more treasures along the way and head to the shopping cart. After entering in their payment and shipping information they press the confirm order button. As… Continue Reading
STIMULUS SPENDING RECAP During the past year, we’ve seen some changes in the way consumers spend. From increased AOV and making less purchases in stores, consumer shopping behavior is changing as consumers adjust to the ever-changing normal. The announcement for the second stimulus had many wondering how consumers… Continue Reading
Grocery shopping, a necessary weekly chore for many, has received a long awaited facelift amid the COVID-19 pandemic. A historically slow moving industry, grocery has quickly become one of the quickest moving adopters of technology in an attempt to meet its increased demand. Seeing that productivity capacities were being met,… Continue Reading
flexEngage, the leading innovator of personalized smart receipts for retailers, has announced a new integration with Movable Ink. flexEngage has continued to expand its portfolio of integrations to further simplify product launch for retailers. Together, Movable Ink and flexEngage enable clients to showcase compelling visual content with personalized e-receipts that… Continue Reading
In-store customer engagement is a cornerstone of any successful in-store purchasing experience. It can also be the connecting link between turning a one-time customer into a returning one. And taking it to the next level is easier than you might think, often requiring little more than… Continue Reading
Electronic receipts are quickly overtaking paper receipts as the go-to receipt method of choice. And that’s good news for both retailers and consumers, both of whom benefit from this major transition. To keep up with this change, retailers need a strong partnership with leading experts to… Continue Reading
Company Spotlight: Brooke Colburn Bringing a strong background in human resources, Brooke joins flexEngage with the goal of improving employee happiness to help us to continue to scale. Bringing a strong background in human resources, Brooke joins flexEngage with the goal of improving employee happiness to help us to continue… Continue Reading
Company Spotlight: Rob Culhane Bringing over 20 years of marketing experience to help retailers level up their post-purchase marketing, Rob joins flexEngage as a Client Success Manager. Read on to see why this marketing all-star joined flexEngage and what he hopes to accomplish here. Bringing over 20 years of… Continue Reading
VALENTINE'S SALES RECAP Approaching a year into the pandemic, consumers are adjusting their habits and spending into the new way of living for the time being. Valentine’s Day marks one of the last holidays consumers will be experiencing for the first time under this pandemic, causing questions to come… Continue Reading
The pandemic has facilitated major shifts in the world of retail, and the growing scope of grocery marketing technology is a great example of a shift that’s almost certainly here to stay—and for the better. When you think of big tech,… Continue Reading
Company Spotlight: David Bennett Joining flexEngage as a Technical Support Specialist, David brings his passion for solving problems and drive for success to the flexEngage family. Read on for a Q&A with flexEngage’s newest team member. Joining flexEngage as a Technical Support Specialist, David brings his passion for solving… Continue Reading