Infographic: Retail Expectation vs. Customer Reality
It is no secret that the retail industry is under tremendous pressure to innovate. However, sometimes less is more. When surveyed, there seems to be an unintentional disconnect between retailer and consumer, opening the door to more nimble players to step in and take the sale.
Save your budget and your consumer’s loyalty by exploring the following stats of what consumers actually want to see in your stores.
- How retailers vs. consumers view the in-store experience
- Will virtual reality technology increase engagement like anticipated?
- Do the consumers’ reasons for social engagement line up with the retailers’ thoughts?
- Do consumers think connecting with your brand via social is important to build the relationship?