Grocery’s Must Have: Contactless Communications
Consumers are demanding to have as few contact points as possible when grocery shopping, looking to shop with retailers offering contactless experiences.
While many have quickly explored self checkout or contactless payments, many retailers are still relying on handing the customer a germ-laden paper receipt to end the transaction, or sending a lackluster digital receipt that misses the inbox.
Aside from being a healthier alternative, digital receipts provide the opportunity to:
- Collect more customer information. With this option, you will collect more emails or mobile phone numbers as they are needed to roll over into loyalty programs and more.
- Support your digital advertising strategies. As grocery continues to go digital, digital receipts allow the opportunity to tie into your digital advertising efforts with ads right on the receipt.
- Keep customers informed. Digital receipts have huge open and click-through rates. By including personalized content and updated banners, your customers will be informed of relevant information such as upcoming sales and their current rewards points.
- Collect more feedback. With most of your customers being loyalists, why not cater to their expectations? Digital receipts offer a great opportunity to gather feedback down to a store and associate level to ensure a consistent experience.
And, if you aren’t considering going digital, we have a competitive alternative to Catalina marketing that requires no additional printer, offers your customers personalized printed receipts, and keeps you in charge of your content.
Given the uncertainty of tomorrow, now is the perfect time to have a strategy in place. We are offering a free three month pilot of our technology to any interested retailer.
All the best.
Tomas Diaz, CEO, flexEngage.com