The Power of Personalization For Engaging Customers in Retail
Effectively engaging customers in retail is often easier said than done, but that doesn’t mean that it isn’t crucial. With so much competition out there, customers have a lot of different options for where they shop, and they aren’t going to be paying much attention to companies that don’t go the extra mile to communicate in a meaningful and pleasing way.
If you’re not connecting with customers, then you’re not likely selling to them either. So what are today’s successful retailers doing that their competitors aren’t when it comes to engagement? They’re personalizing their communications, especially during that critical time right after a purchase is made. When done right, an optimized post-purchase experience can develop brand loyalty right on the spot, helping ensure that you don’t just acquire new customers but that you retain them too.
Offer a Better Retail Experience
Retail post-purchase marketing is all about connecting with customers at just the right moment to enhance the consumer-brand relationship. And when you throw personalization into the mix, it becomes one of the most effective customer engagement techniques around.
One-on-one relationships with your customers have to be nurtured and sustained if you want your company to continue to grow. Fortunately, innovations in transactional messaging and tracking have made it faster and easier to offer customers that personalized experience and keep them coming back.
As one of the industry’s leading e-receipt companies, we help you go above and beyond when it comes to forging personalized post-purchase connections with your customers. Here are just some of the ways:
Digital receipts: There’s so much more to an effective digital receipt than what meets the eye. We help businesses optimize their e-receipts with targeted promotions and product recommendations, in turn strengthening the bond by showing customers that you understand and appreciate their individual wants and needs.
Packing slips: What can a personalized packing slip offer that other packing slips can’t? In addition to sharing key information that the customer needs to know about their order, they also include insight-driven product recommendations, as well as coupons for future purchases and an easy portal for asking questions and providing feedback. The result is an enhanced customer experience that starts long before the order ever arrives.
Order tracking: We help businesses take order tracking a step further to increase customer satisfaction and generate more revenue—and we do it by personalizing every touchpoint from checkout to delivery. As customers track their order process, they’re offered further engagement that helps to sustain interest long term, with customer loyalty increased through transparency, accuracy, and urgency.
Printed offers: We believe that the best time to plant the seed for future purchases is right at checkout, which is why we make it easy to supply personalized printed offers at the counter. Not only do businesses retain interest with relevant offers, they also put out the right offers at the right time to make an impact.
Personalization has become so tantamount to a successful customer experience that it’s actually changing the way that customers behave. Today, personalization isn’t just a perk but an expectation, and businesses have a lot to gain from customizing messages at every touchpoint to appeal to individual preferences—and a lot to lose if they don’t.
Want to put our ecommerce purchase experience platform to work for your business? Get in touch with the flexEngage team today to learn how you can bring more personalization to the post-purchase experience, and start putting your resources to work instilling more brand loyalty in your customers.