Snipes Launches Digital Receipts Initiative to Drive Customer Loyalty
Snipes looked to fill multiple business objectives by launching digital receipts. Understanding the complexities of working with POS data, coupled with concerns about uncertainties about performance, Snipes saw their current order tracking provider, flexEngage, as the strategic digital receipt provider to partner with for best success. Once launched, the program netted out a 4X ROI 3 months post-pilot. Read on to learn more about the success of this program and all the initiatives the digital receipt affected.
The Impact Of Our Customer Loyalty Solutions
3 Months Post-Pilot
45% AOV Increase
for Store to eComm
Using the Transactional Data to Fill Multiple Business Objectives
Snipes knew that the transactional data within their POS could be harnessed in many ways to design the best-in-class experience for their customers across all channels. Aware of the challenges with working with POS data and the uncertainty of performance, Snipes partnered with their current order tracking provider to launch this initiative. Working in conjunction with Salesforce Commerce Cloud, flexEngage was able to pull this historically siloed data into Snipes’ customer management system to help the retailer better serve their customers. Jenna Flateman Posner, VP of Digital for Snipes noted, “with the partnership between Salesforce Service Cloud and flexEngage, SNIPES is perfectly positioned, upon opt-in cross channel, to marry historic omni-channel data to the customer record to springboard personalization and leverage this very intentional effort to democratize data across all digital touchpoints”.
"SNIPES is perfectly positioned....to springboard personalization and leverage this very intentional effort to democratize data across all digital touchpoints"
Jenna Flateman Posner VP of Digital, Snipes