Luxury Jewelry Retailer Enhances Data Capture
The typical retail tactic of offering incentives in return for email signups was perceived as cheapening the brand of this luxury retailer. In response, digital receipts provided a unique opportunity for jewelry customers to gather valid email addresses without the negative stigma. Working with the client over several months, flexEngage helped improve in-store adoption of the digital receipts program, thereby gathering significant numbers of customer email addresses of the retailer.
2 times the open rates of other marketing
50% adoption rate
1,000 incremental conversions within the first month
This publicly traded retail giant operates over 3,000 stores in the U.S. under several recognized brand names servicing in luxury jewelry. This luxury jeweler set a goal to securely increase and validate the customer emails they were capturing at the POS. With security being of the utmost importance to this jeweler, due to the significant number of high net-worth customers, flexEngage was deployed to help this retailer increase their 10% email capture rate. Read more about how flexEngage helped this retailer to increase their digital receipt adoption to 50% and the accuracy of these emails.
"flexEngage’s transactional communications enabled the retailer to capture more accurate customer data at the point of purchase."