Destination XL Drives Post-Sale Engagement

While DXL knew the potential value a smart digital receipts solution could provide, no-one in the organization expected to achieve a 320% ROI from post-purchase engagement, nor the receive upwards of 15,000 unique survey responses from their digital receipt. In addition to the monetary return, DXL received valuable insight into customer experience, firmly lodging flexEngage into DXL’s comprehensive omnichannel strategy.

Our Impact

28%

28% Survey Complete Rate

15,000

Ereceipts generate an additional 15,000 survey completions

320%

flexEngage eReceipts Generate a 320% ROI

30%

30% of survey respondents receiving coupons purchased within 24 hours

Engagement and Revenue Data Far Outperform Expectations

The Destination XL Group, Inc. is the largest omnichannel specialty retailer of big & tall men’s apparel, operating 225 DXL retail and outlet stores. This retail giant was looking to enable dynamic, personalized content post-purchase to build brand loyalty and generate incremental sales. Realizing the potential of their eReceipts, which averaged at a 60% open rate, they deployed flexEngage to turn their flat, .PDF-based email receipts into a smart digital receipt to increase app downloads and drive incremental sales. Read more about how flexEngage’s core integration with Aptos POS enabled DXL to launch immediately.

From DXL

"flexEngage is the leading enhanced digital receipt solution. Their digital receipt solution will allow us to provide our guests wardrobe recommendations based off their purchase history."

Brian Reaves Chief Sales Officer at DXL