Finding Your Most Effective Retail Channel Strategy

Today, marketing has evolved into a different beast entirely, with a variety of new communication channels and purchasing methods now being available. The popularity and value of these channels changes constantly, as does purchasing behavior, so retailers must be vigilant, actively evaluating the marketing channel strategies to best serve their customers where they are, when they want it. Let’s take a look at each type of channel strategy and how it works in retail.

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Four Post-Sale Opportunities to Boost Engagement & Revenue

Post-sale opportunities are underleveraged in many organizations. By harnessing the capabilities of these opportunities you can increase your customer retention, increase engagement and drive revenue for your business. Read more to find out if you are leveraging these capabilities in your business properly.

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