Customer Purchase Data Platform
Rid the world of repetitive marketing.
Marketing can be overwhelming. With so many disparate systems, marketers copy and paste their strategies across all channels hoping that would-be-customers will see one ad and click. The result? Consumers feel overmarketed to.
What's a Marketer to Do?
Many retailers look to convert customers who are on the edge of buying but abandon their carts (shopping experience). Like the good marketer they are, they typically activate one, if not all of the steps below:
- Send an abandoned cart email
- Retarget shoppers with display ads for the abandoned products across the web
- Target them on social media
- Entice them with a hefty promotion hoping they will convert
Sound familiar?
All of this ads up, eating further into your budget.
Consumers are overwhelmed. Marketers are tired. Brand equity is impacted.
We help retailers reduce their shoppers' digital fatigue with marketing to increase the value of each interaction.
How You Ask?
Get Optimal Opt-In
Our digital receipts deliver a strong value add to your customers, resulting in higher opt-in rates. By pulling in your POS data, you get easy access to your largest pool of buyers.
Increase Campaign Performance
Stop wasting ad spend on shoppers who have already converted. By eliminating unnecessary communications, you can increase the value of each message while improving your overall marketing campaign metrics.
Deliver What Your Customers Expect
With so many buying options, personalization is key. Seeing an ad for something they already bought doesn’t deliver on the experience your brand has promised. Keep your brand equity high.
Trusted by leading brands
flexEngage has been the most successful IT initiative for the retail business this year and a key foundational blocking our omnichannel strategic plan.
Rob Lauzon - Director, IT Omnichannel Solutions for 5.11 Tactical
Trusted worldwide by more than 70+ leading brands
Interested in Learning More?
Learn more about how flexEngage can help your retail marketing strategy optimize results and deliver on the campaign results they expect.