Why eReceipts Will Help All the Stores Closing
Retail has seen a high amount of temporary and permanent store closures in the past few months. Yet the following months are expected to outdo the permanent store closures seen in the past few months by a long shot. As of June, multiple retailers have announced they are closing some (or all) of their doors.
With all of these closings, it becomes even more imperative that stores are staying in touch with their customers. If you’re closing your store in Lynchburg, VA, but you’re still active online and your Richmond, VA store will still be open, you want to be sure that your Lynchburg area customers know that. The best way to do that? Implement digital receipts in your stores (before you start closing them). Digital receipts will ensure that you don’t lose any customers just because a physical location will no longer be open because digital receipts are one of the most important tools for retailers in our omnichannel world. Digital receipts allow stores to bridge the gap between their physical and online locations in a way that allows for closing a location while not losing any customers.
1. eReceipts ensure that you are collecting your customer’s contact info – their reliable, active contact info.
Staying in touch with your customers requires some way to contact them. These days the best way to do that is email. And the best way to collect your customers’ emails hands down is by using electronic receipts. Digital receipts have a 50% adoption rate at stores that offer both paper and digital, suggesting customers tend to prefer digital. More importantly, customers will give out an active, correct email address for an eReceipt, because they actively need that receipt.
2. You can include information about your active locations in the receipt.
Dynamic digital receipts are better than just a plain digital receipt. If you implement dynamic receipts, you can actually include information about what locations will remain open near the customer, and you can change the information displayed depending on which store that customer purchased in, or other information you might have about them.
3. You can follow up with customers.
And of course, once you’ve got a customer’s email address, you can follow up with them about other information you’d like them to know about your store locations or your online shop. You can send them information about your free shipping threshold, or your free online returns.If you offer neither of these, a. You really should. B. You may consider running a special free shipping/returns promotion for your newly store-less customers, to encourage them to try you out online.
And naturally, don’t stop there: use their email addresses to send them other marketing information! The best way to beat closing more stores is to make sure that your current customers are highly engaged and continually purchasing and revisiting your stores.
Despite the store closures so far, it’s not nearly as worrisome as the coming months as retailers look to find their new place in the shopping landscape while trying to get out of the red. Many of the store closings speak to the omnichannel method that Americans have begun to approach retail with. And in 2020, stores have access to important tools like digital receipts that allow them to create an omnichannel experience in which closing some physical locations does not mean losing any customers.