Previously, Under Armour sent shoppers static email receipts minutes, even hours after leaving the store. The digital receipts were not branded in a way that enhanced the in-store experience or encouraged further shopper engagement.
Under Armour began utilizing flexEngage to send brand-right smart receipts to their customers‘ inboxes.
Brent Ott, Under Armour‘s Senior Manager of Global Store Experience, noticed an immediate win from the moment flexEngage launched Under Armour‘s new eReceipts. “Customers now receive a well-branded receipt with links to the product they just purchased that takes them back to UnderArmour.com.“
“flexEngage“, said Ott, “answered our challenges pretty much instantly. The result was a digital marketing tool that reaches customers phones within 60 seconds of making a purchase. It was a big win.”