Jennifer Biefel, Director of Customer Marketing and Loyalty at GNC explains the company’s personalization strategy and the importance of leveraging transactional communications to drive engagement and revenue with customers immediately after purchase.
What if the end of every sale was the beginning of the next? Go beyond the sale.
The majority of your customers will provide their best email address in return for this email from you.
What if the end of every sale was the beginning of the next? Go beyond the sale. Personalize every transactional touchpoint with flexEngage.
5.11 Tactical was looking to streamline their omnichannel experience for customers. flexEngage helped 5.11 Tactical capture the email addresses for 3 out of every 4 customers at the point of sale and create a post-sale engagement that has driven an ROI of over 400%.
While DXL knew the potential value a smart digital receipts solution could provide, no one in the organization expected the post-sale engagement value to achieve a 320% ROI for the business, nor drive upwards of 15,000 unique survey responses, providing valuable insights into customer experiences and firmly lodging flexEngage into DXL’s comprehensive omnichannel strategy.
By leveraging the full expertise, platform capabilities and White Glove service provided by flexEngage, Aldo was able to meet their in-store e-receipt adoption goals and leverage their receipts to drive six-figure sales directly from its ereceipts.
A publicly traded jewelry retailer operating over 3,000 stores in the U.S. was looking for a secure way to capture more, valid emails, enhance the buying experience and increase post-purchase engagement.
According to Retail Information Systems 2015 research report, "Most retailers are indeed flying blind after a purchase is made in a store (less than a quarter follow up a purchase with a digital receipt), and the time is right to make a change." Discover the key metrics used to determine the success of their ereceipt programs the ROI generated from those programs.