Hy-Vee Selects flexEngage for Receipt Marketing
Press Release: Regional Grocer Hy-Vee, Inc. Adopts Receipt Marketing Technology Powered by flexEngage
flexEngage, a global leader in dynamic receipt and transactional communications, today announces that they have been chosen by super-regional grocery chain Hy-Vee, Inc. to power its receipt marketing technology across all of its 275 stores.
Through this engagement, flexEngage will enable Hy-Vee to personalize, monetize, and manage all of the marketing content on in-store receipts and eCommerce order notifications. In conjunction with Hy-Vee’s current content providers Catalina, Citrus Ad, and Quotient, flexEngage will place targeted marketing content and manufacturer offers to shoppers on Hy-Vee receipts, opening up the opportunity to personalize a critically relevant marketing channel.
The news comes as Hy-Vee recently chose a new POS company, GK Software. Hy-Vee was looking to complement the new POS deployment with a technology provider that would assist in better engaging customers post-purchase, while also creating new revenue streams by monetizing transactional communications. After an extensive search, Hy-Vee chose flexEngage for its advanced digital receipt and eCommerce notification capabilities, and comprehensive platform with turnkey integration to Hy-Vee’s content providers.
“We are excited to partner with flexEngage because of their flexibility and robust receipt marketing platform. We believe they provide our company with a valuable tool that will help our retail media team create new revenue streams, all while providing consumer savings and a better shopping experience,” said Joe Hammond, Group Vice President of Marketing at Hy-Vee, Inc.
Read the full release here.