Current Curbside Solutions Aren't Living Up to Expectations
In a race to launch, retailers are “hacking” their way to curbside pickup. Many retailers simply add a step to their BOPIS solution by telling consumers to call the store when they get there. While this solution acts as a band-aid, it won’t work in the long term!
With no time to stage the orders for pick-up, store associates are left searching the bins to identify the store order. This experience all happens while the consumer is on the phone, waiting in the parking lot. During this call, associates also have to collect personal, order, and location information. Then, they are left scurrying to locate the car. This experience can result in:
Retailers who hack their solutions end up placing extensive strain on their in-store teams.
Long Wait Times
The hacked process and the burden on the store associates can cause your arrival-to-collect times to plummet. Consumers don’t want to wait, with the ideal time for arrival to collect being two minutes or less.
Decreased Accuracy & Efficiency
The lack of opportunity to prepare and an overwhelmed associate can result in decrease order accuracy & efficiency.
All of this results in one thing: a bad experience for both consumers and store associates alike.
Consumers Expect Curbside
Similar to BOPIS and ordering online, consumers are growing to expect curbside as an option for their busy lives. While many retailers are beginning to enable this, the ones that don’t will be left out as consumers gravitate towards the retailers offering delightful BOPAC experiences.
The Best Consumer Experiences are the Ones they Won’t Notice
Curbside isn’t just a marketing tactic. It’s an experience that needs to be carefully thought through. If the customer’s order isn’t accurate, and they have to call you back, your curbside isn’t working. If the customer has to wait so long that they walk in-store, your solution is causing customers to churn. If you don’t communicate with your customer, you are delivering an experience that drives them to your competition.
We Take the Lift Off of You
From seamless integration to managing all the communications from checkout to collect, we take the lift off of your teams to launch quickly and create a seamless experience for you and your customers with our curbside solutions.