Welcome to the flexEngage blog! Discover all that you need to know to maximize your email marketing solutions and get more results out of your post-purchase marketing efforts.
As one of the leading retail consulting companies, we know how important it is to stay connected with your consumers through innovative communication. We cover insider tips on providing enhanced retail email marketing, plus news coverage that helps ensure you’ll always be aware of the latest developments. Browse our posts for a better understanding of how our receipt marketing strategies work and how you can start implementing them for your business today.
The game for retail has changed. The importance of making strategic decisions in retail is highlighted by the 7,400 stores that have and will close in 2019. Retailers need to make educated decisions to position their brand for success. The key to making educated decisions relies on one unit:… Continue Reading
In an online-dominated world, you may find it shocking that many customers still prefer the in-store experience when shopping. In fact, 65% of surveyed shoppers would rather shop in-store versus online. Despite the shift in online consumer behavior, brick and mortar reigns supreme in its ability to influence… Continue Reading
The benefits of creating a data-driven retail strategy are clear since competition in the retail space is rapidly rising. This has led to a massive amount of data becoming available and being aggregated but is causing some retailers to fall into analysis-paralysis. So how can retailers move forward… Continue Reading
With the so-called retail apocalypse on everyone’s mind, companies devote much of their time to acquiring new customers, sometimes putting existing ones on the back burner. However, research suggests that your current customers are far more valuable when it comes to driving sales. Let’s first explore why this is… Continue Reading
Omnichannel is no longer an option, it’s absolutely essential for retail success. Retailers that employ omnichannel retail marketing strategies experience 91% greater year-over-year customer retention rates compared to businesses that don’t, according to a recent survey by Aspect Software. Armed with this understanding, retailers are raising the bar… Continue Reading
As retail marketers, we all know that word of mouth is king. Customers who love our products wear them, use them, and share them with their friends, and it’s been that way since Cleopatra started eyeliner trends back in ancient Egypt. Today, all word of mouth doesn’t have to… Continue Reading
Canadian retailers face mounting pressure from health, labor, and environmental groups to phase out paper receipts that include bisphenols, most notably, bisphenol-A (BPA) and bisphenol-S (BPS). Several groups of health, labor, and environmental advocates have recently petitioned some of Canada’s top retailers, including Costco Canada and Walmart Canada, to stop… Continue Reading
Integrated into society over 5,000 years ago, receipts have been the primary form for proof of purchases for centuries. Retailers have issued paper receipts for a variety of reasons including for the purpose of facilitating returns for consumers. This practice continued until recently with little change. As retailing entered the… Continue Reading
CommerceNext 2019 will convene in New York City for two days this summer: July 31st and August 1, 2019. Mid-year results are coming in, and retailers are comparing their 2019 forecasts with actual results. There is much cause for celebration, given than U.S. Retail sales have risen month-over-month, beating expectations… Continue Reading
The continuous evolution of the retailing landscape forces retailers to operate in a highly dynamic and competitive customer-driven market. They’re required to constantly adapt to the changing expectations of consumers in order to keep them coming back. From Industrial Age department stores… Continue Reading
At the dawn of online retail, retailers were split into two distinct categories; either brick and mortar or internet-based. Retailers acquired customers via phone, print, direct mail, in-store, television, and radio while consumers purchased by phone, mail, in-store, and online. These channels were very much isolated and attribution across… Continue Reading
Transactional communications are one of the most effective ways for brands to engage with their customers. According to Litmus, 64% of consumers consider transaction confirmations as the most valuable messages in their inbox. In fact, Experian reports that transactional messages have 8x more opens and clicks than any other type… Continue Reading
Shoppers have endless options in today’s retail landscape. Expectations are high, and increasingly, customers are getting used to being able to quickly and easily buy what they want, when they want it, on whatever device they happen to be using at the time anytime, on any device—quickly, conveniently, and affordable. Continue Reading
Upon making an online purchase, your customer receives a digital receipt as their first post-purchase touchpoint and you’ve succeeded in keeping their attention. Next, an email notification that their order has shipped hits their inbox and further builds the anticipation. For many retailers, the post-sale communication ends here. While a… Continue Reading
When We Say Leveraging Personalization to Reshape the Post-Sale Experience, What Exactly Are We Referring To? “Today when we talk to most retailers, we hear they are all looking for ways to be more personalized and relevant. They are also… Continue Reading
With approximately 50% of emails now being viewed on mobile devices, and the trend continuing to increase, it is necessary to create engaging email receipts that provide an enjoyable mobile user experience. Responsive email receipt design takes into account the screen size of the device that is being… Continue Reading