Welcome to the flexEngage blog! Discover all that you need to know to maximize your email marketing solutions and get more results out of your post-purchase marketing efforts.
As one of the leading retail consulting companies, we know how important it is to stay connected with your consumers through innovative communication. We cover insider tips on providing enhanced retail email marketing, plus news coverage that helps ensure you’ll always be aware of the latest developments. Browse our posts for a better understanding of how our receipt marketing strategies work and how you can start implementing them for your business today.
Transactional communications are one of the most effective ways for brands to engage with their customers. According to Litmus, 64% of consumers consider transaction confirmations as the most valuable messages in their inbox. In fact, Experian reports that transactional messages have 8x more opens and clicks than any other type… Continue Reading
Shoppers have endless options in today’s retail landscape. Expectations are high, and increasingly, customers are getting used to being able to quickly and easily buy what they want, when they want it, on whatever device they happen to be using at the time anytime, on any device—quickly, conveniently, and affordable. Continue Reading
Upon making an online purchase, your customer receives a digital receipt as their first post-purchase touchpoint and you’ve succeeded in keeping their attention. Next, an email notification that their order has shipped hits their inbox and further builds the anticipation. For many retailers, the post-sale communication ends here. While a… Continue Reading
When We Say Leveraging Personalization to Reshape the Post-Sale Experience, What Exactly Are We Referring To? “Today when we talk to most retailers, we hear they are all looking for ways to be more personalized and relevant. They are also… Continue Reading
With approximately 50% of emails now being viewed on mobile devices, and the trend continuing to increase, it is necessary to create engaging email receipts that provide an enjoyable mobile user experience. Responsive email receipt design takes into account the screen size of the device that is being… Continue Reading
GNC is a recognized and trusted brand that provides customers with health and nutrition products both online and around the corner through their neighborhood storefronts. GNC’s health-conscious customers are always looking for new ways to optimize their well-being and performance, and the brand has earned a reputation for offering cutting-edge… Continue Reading
Are you looking for effective ways to drive customer retention? At flexEngage, we have pinpointed post-sale opportunities that can help your brand engage shoppers with more relevant and personalized content. Here are four ways to better capitalize on shopper attention after the sale. Leverage Digital Receipts As customers continue… Continue Reading
Talk recorded live at NRF 2019 in New York CityIn their presentation at National Retail Federation’s Big Show 2019, flexEngage CEO Tomas Diaz and GNC’s Director of Customer Marketing and Loyalty Jennifer Biefel discussed personalization across post-purchase communications. The presentation focused on the following three takeaways:Why Transactional Communications are Underleveraged… Continue Reading
Are you looking for ways to better engage your customers both in-store and online? Here are five great post-sale personalization strategies to help omnichannel retailers better connect with shoppers this year. #1: Pay Attention to Demographic Trends Like Millennials before them, Generation Z has become a consumer force… Continue Reading
Shoptalk has been growing by leaps and bounds since it started in Las Vegas just five years ago. Shoptalk 2019 will no doubt be an innovative, impactful, and inspiring conference with vital takeaways and new opportunities for retailers. We’ve selected the top 4 opportunities retailers should take advantage of at… Continue Reading
Post-purchase retail customer surveys can offer a treasure trove of valuable consumer insights for retailers. They indicate how customers really feel about the in-store experience, customer service, and the products they purchased. Unfortunately, getting in-store customers to take a survey can be challenging. After many years of helping… Continue Reading
Adoption rates are key to the effectiveness of any eReceipt program, but many retailers struggle with stagnant rates due to various factors. To unlock the ROI and engagement potential of digital receipts, it is important for retail teams to work together in order to increase adoption. Let’s take a… Continue Reading
For retail marketers, driving brand loyalty is increasingly difficult as Amazon continues to expand its product categories and further its reach into American households (think Amazon Echo). As Amazon continues to make comparison shopping more convenient and delivery times shorter than ever, there are some advantages brick-and-mortar stores have… Continue Reading
If you have the resources to do it, creating your own custom retail marketing software in-house may seem to make sense. Who else knows the ins and outs of your business like you and your team? You can build the software to your company’s unique specifications and control the… Continue Reading
What is GDPR? The General Data Protection Regulation (GDPR) is a new set of laws in the European Union covering data protection and privacy for individuals. While privacy laws were already in place, this new set of regulations serves as an update to the previous 1995 data protection… Continue Reading
Today, email marketing is easily one of the strongest channels available to retail marketers, with ROI measuring at $44 for every dollar invested in 2016 (up from $38 the year before). Of course, emails are only effective if they reach your customer’s inboxes. First, Consider… Continue Reading