How to Gain Loyalty Post COVID through Dynamic Marketing and Customer Retention Tactics
The global business landscape is consistent in only one way; it’s always changing. And, while innovative products are continuously being introduced and markets are constantly evolving, it would appear as though loyalty programs and customer retention tactics have actually proven steady. The beauty behind loyalty and retention-focused sales programs is that businesses can easily incentivize customers to keep coming back.
In the digital age, where you only have seconds to snatch a potential customer’s attention, these dynamic marketing strategies prove essential in helping to boost your bottom line and maximize sales in the long-run.
The Benefits Of A Retail Engagement Program
Customer retention tactics, such as a retail engagement program, that provide value to loyal customers are crucial for companies. More than 80% of companies have a loyalty program, and for most, loyalty programs comprise about 43% of annual sales.
Bond’s 2020 State of Customer Loyalty Report found that only 45% of U.S. consumers think rewarding loyalty is essential. In addition, Accenture reported that 71% say loyalty programs don’t engender loyalty.
While most overlook the value of a loyalty or retail engagement program, it is vital for devoted customers to feel appreciated. Not only does loyalty literally speak for itself, think word of mouth marketing, but retaining customers is also more valuable and cost-effective than trying to attract new ones.
The Pandemic’s Impact On Customer Relationships
Post pandemic marketing trends saw strained company-customer relationships due to hardships. Many companies were slow to shift from “competing in the market” to providing sincere customer support. This disconnect between company goals and improving customer experience in retail made it harder to maintain customer loyalty.
A company that showed goodwill in response to the pandemic experienced a significant impact on its success with retail engagement programs. This influenced whether a customer stayed loyal or decided to try a different brand.
Solutions To Assist Companies In The Post COVID Transition
What are the best customer loyalty solutions for companies as they start to transition post-COVID?
First, the pandemic has made people more self-aware of the items or people they come into contact with. Many stores during the pandemic gave customers options for free curbside pickup, so many customers are used to the ease and efficiency of shopping without having to waste time in line.
Our team at flexEngage is developing and implementing retail engagement programs such as contactless solutions to assist companies during this transition, and these solutions can become the future standard.
For example, these solutions will allow customers to receive their receipts via SMS or email to eliminate an unnecessary point of contact. flexEngage’s solutions can increase basket size, reduce contact points for possible germs, increase shopping convenience, and capitalize on customer brand loyalty by evolving to meet their needs.
Secondly, our team has innovative retail engagement programs for companies and has inventive strategies to deliver custom-made transactional communications to further personalize the customer’s shopping experience even after the transaction. These strategies include personalized digital receipts, order tracking, and order notifications.
We provide post-purchase marketing solutions that incentivize customers to remain loyal and engage after the sale. These include exclusive digital offers that are customizable based on the customer’s purchasing behavior, making the customer feel genuinely valued and making the relationship with the customer more personal.
The post-purchase shopper notifications can promote long-lasting customer loyalty, customer engagement and can trigger the next purchase.