I’m a serial start-up junkie! I’ve worked in start-ups nearly my entire career, focused on the AdTech and MarTech space, and I’ve gone through three exits (1 IPO and 2 acquisitions). I’ve been focused on products that help marketers take advantage of data they already have, and products that surface data available in their ecosystem in an imminently actionable way. One thing I’ve learned is that it isn’t enough to give brands access to data and leave it open-ended; many brands don’t have the resources to fully-implement a data-based solution into their marketing without guidance. Instead, I’ve been delivering solutions that incorporate that data into their daily processes in a seamless manner.