Coronavirus & Your Business: Customer Loyalty Solutions for a Post-Pandemic World
Packing slip and digital receipt solutions can help keep your customers informed in the best of times, and they’re especially important today.
The coronavirus brought about rapid changes in consumer behaviors and the ways that businesses and their customers engage. With the right solutions, however, you can continue to build a link and cushion the ongoing impact, all while making it easier to stay connected and providing a stable foundation for future successes.
As makers of a leading solution contributing to the eCommerce purchase experience, we like to think that we know a thing or two about maximizing your use of outreach tools to inform and engage with your customers. Below, we’ll share some of our top tips for staying connected in the aftermath of the coronavirus pandemic, including how our tools are already optimized to help you do it.
Tip #1: Communicate Where It Counts
Customers are on their computers more than ever before, which means a real opportunity to strengthen existing bonds and encourage eCommerce purchases. This is great news for businesses but requires putting a post-purchase engagement strategy in place that can capitalize on the current environment without coming off as overbearing.
When you communicate through post-purchase marketing materials like electronic receipts and order confirmation emails, you reach customers at a time when they’re paying attention and most receptive to your message. This can be a lot more effective than trying for broad outreach since customers are already looking to these types of materials for additional information.
Tip #2: Use This Time to Build Customer Loyalty
Circumstances are everything. And while your previous strategy might have been to go bold in your messaging, right now your clients are still most likely to increase loyalty through small impacts and messages that show you’re listening, you’re available, and you care about their situation.
A great way to ensure this loyalty building is happening is through our FlexTracker service. FlexTracker is a cost-effective and customizable order tracking solution that provides your customers with personalized product recommendations, loyalty incentives, shopper surveys, promotions, and much more. It includes an on-brand tracking page that is based on your customer’s needs, allowing you to drive retention and strengthen brand loyalty by delivering the right content at the right time. Use it to encourage loyalty participation and activation and show your clients just how committed you are to ensuring their satisfaction now and in the future.
Tip #3: Make the Purchase Journey Brand-Cohesive
In a time of upheaval, it becomes even more important to stay consistent. Your customers need to know that even as the world is changing around them you are still remaining stable. Focusing on brand cohesion across the purchase journey shows strength and solidarity, and gives your customers more assurance that they can always rely on you.
To really make it count, try creating a flexJourney. This bundle provides personalized eCommerce notifications, order tracking, and digital packing slips to ensure that your messaging and brand identity stays cohesive from checkout to delivery. Not only do customers get the information they need in real-time, they also get added proof of your business’s trustworthiness. It’s a win-win on both ends.
Tip #4: Add a Positive Message
Whether it’s digital receipts, packing slips, or another type of post-purchase marketing material, take the opportunity to add a positive message. This encourages customers to continue making purchases without coming off as too salesy, and also provides peace of mind that you’re in this with them and everything will continue to be okay.
WE CAN HELP YOU STAY CONNECTED
We’re always here to help you do whatever you can to keep your customers informed. Get in touch today to learn more about our POS system integration services or for assistance modifying your use of these tools to better connect with customers.
We also invite you to check back regularly, as we will be adding other useful information to help you continue to minimize the disruptions of the post-coronavirus world in your business and maintain the highest levels of customer support and digital customer engagement.