Today, marketing has evolved into a different beast entirely, with a variety of new communication channels and purchasing methods now being available. The popularity and value of these channels changes constantly, as does purchasing behavior, so retailers must be vigilant, actively evaluating the marketing channel strategies to best serve their customers where they are, when they want it. Let’s take a look at each type of channel strategy and how it works in retail.
Packing slips are underleveraged marketing real estate in many organizations. By harnessing the capabilities of these opportunities you can increase your customer retention, increase engagement and drive revenue for your business.
By providing enriched, responsive email receipts to customers, businesses can capitalize on this form of transactional communication. Follow these best practices to optimize your email receipts for increase engagement by focusing on a pleasant customer experience.
Post-sale opportunities are underleveraged in many organizations. By harnessing the capabilities of these opportunities you can increase your customer retention, increase engagement and drive revenue for your business. Read more to find out if you are leveraging these capabilities in your business properly.
California Assemblyman Phil Ting has proposed a new bill requiring retailers in California to offer eReceipts as the primary proof of purchase. Find answers to your questions including how your business will be affected and how long you have to comply.
With up to 70% of shoppers now opting for digital receipts, environmentalists and consumers alike are desiring a change to the way they review their purchases that is more convenient and reduces the impact on their personal health and the environment.