Retailers operate in a highly dynamic and competitive customer-driven market that requires constant adaptation. We explore how retail technology and customer experiences have changed through time and look ahead to the future trends to come.
Selecting the right eReceipt vendor for your business will allow you to generate the greatest possible return on investment. Here are the ten most important factors to consider when evaluating an eReceipt solution.
RetailPro’s recent spotlight on personalizing the post-sale process highlights the need for legacy retailers to move forward using this strategy to avoid striking out on valuable marketing opportunities.
Shoppers have endless options in today’s retail landscape. Check out 5 of the top retailers who are getting creative with omnichannel, leveraging new technologies and customer-centric offerings to engage individual shoppers in high-impact ways.
Today, marketing has evolved into a different beast entirely, with a variety of new communication channels and purchasing methods now being available. The popularity and value of these channels changes constantly, as does purchasing behavior, so retailers must be vigilant, actively evaluating the marketing channel strategies to best serve their customers where they are, when they want it. Let’s take a look at each type of channel strategy and how it works in retail.