Posts tagged multichannel
Finding Your Most Effective Retail Channel Strategy

Today, marketing has evolved into a different beast entirely, with a variety of new communication channels and purchasing methods now being available. The popularity and value of these channels changes constantly, as does purchasing behavior, so retailers must be vigilant, actively evaluating the marketing channel strategies to best serve their customers where they are, when they want it. Let’s take a look at each type of channel strategy and how it works in retail.

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