5 Can't-Miss Experiences at Shop.Org 2018 in Las Vegas
The 2018 edition of Shop.org returns to Las Vegas on September 12-14. This essential conference, hosted by the National Retail Federation (NRF), draws together retail leaders in Marketing, E-commerce, IT, User Experience, Data Analytics, Strategic Planning, Operations, and Merchandising. flexReceipts has been selected to exhibit as a part of the conference’s Innovation Lab and CEO, Tomas Diaz will be on the Big Ideas Stage discussing a simple and innovative way retailers can improve personalization and capitalize on shopper attention beyond the sale.
With so much to see at Shop.org this year, we’ve compiled a list of our top 5 can’t-miss experiences:
Experience #1: Innovation Lab
Get hands-on with the latest advancements in retail at the Shop.org Innovation Lab. The Innovation Lab will feature technologies specially selected by NRF that are transforming the shopping journey. Visit this year’s exhibitors to immerse yourself in new ideas, watch demonstrations and experience tech advances in hands-on ways. This year, the Innovation Lab is broken up into four focus areas: Shopper Awareness, Consideration, Engagement, and Logistics and Loyalty. Share your challenges face-to-face with startup founders and discover ways flexEngage and other innovators can help your business grow, adapt and reinvent.
Experience #2: Retail Store Tours
If you’re like us, traveling to a new city offers irresistible opportunities to browse local retailers. Retail Store Tours is a perfect way to preview what’s new, where shoppers are lining up, and what’s not working quite as planned. With its steady stream of cash-rich international visitors, Las Vegas is a perfect proving ground for new retail ideas. The tours take place on September 12 and 14 at the Venetian and Caesar’s Palace.
Experience #3: New Uses of Voice Technology
An increasing number of consumers are using voice recognition devices to handle tasks, seek information, and shop at home. For many retailers selling visually-driven products, it is difficult to conceive how voice technology could drive sales. Online home goods store, Wayfair has some experience to share. As Wayfair Director of Marketing Jessica Jacobs says: “Does anyone want to order a new lamp from Wayfair over an Alexa device or a Google device? Maybe.” Rather than focusing on new product orders, Wayfair uses voice technology to enhance Search Engine Optimization (SEO) and improve the customer experience during the crucial period between payment and order confirmation. On Thursday, September 13, Wayfair executives will share how they’ve adjusted their SEO tagging to show up in voice searches, and how they are using geolocation and voice to give customers audible updates on the days their products arrive.
Experience #4: Linking In-Store to Online Purchasing
A key to omnichannel retailing is making the connection between online and in-store purchasing. flexReceipts offers a powerful way to link the two, and we enjoy learning about other technologies that are also helping retailers bridge the gap. While in-store touchscreen displays have been popular for years as a way to demonstrate products, today these displays are becoming even more interactive. Kate Spade's new Make It Mine line of personalized handbags allows customers to design their own handbags with different straps, flaps, and charms. PERCH technology powers the technology, detecting which product a shopper is holding and offering additional configuration options for that style. Customers can place online orders for custom-made handbags via touchscreens inside the store. Kate Spade's marketing team is scheduled to present on Thursday at Shop.org. Just as exciting, Tusher Adya, President of Dylan's Candy Bar, will be demonstrating their newest interactive touchscreen experience. Dylan’s Candy Bar uses Outernet screens on their storefronts, transforming them from static window displays into live selling opportunities. Whether or not the store is open, passersby can discover products using Artificial Intelligence (Ai) that responds to their visual cues.
Experience #5: The Consumer Marketing Officer
The concept of the Consumer Marketing Officer is a powerful one characterized by allowing consumer demand and feedback to drive product development and marketing. Glossier and GIPHY are working together to build a community of consumer evangelists. Emily Weiss, Founder of Glossier explains it best: “I saw the need for a beauty brand that speaks to its consumers directly, offering them a chance to engage beyond the traditional touch points of purchase, use and mass marketing. That’s what we’ve created with Glossier—a beauty brand that we want to be friends with.” Glossier customers forge deep relationships with the brand because Glossier empowers them to be co-creators in building new products. Glossier’s Shop.org session will explain their approach to offering consumers a stake in brand equity and creativity.
LOOKING FORWARD TO SEEING YOU AT SHOP.ORG
With the retail landscape rapidly changing, conferences like Shop.org provide an essential way to keep abreast of new opportunities and strategies for engaging with today’s customers in ways that keep them coming back. This year’s conference is chock-full of new ideas and cutting-edge approaches. We hope you’ll SCHEDULE A TIME to come by our Innovation Lab booth # IL29 to chat with us about your favorite insights and experiences.
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