Shoe Carnival Steps Up Omni-Channel, Taps flexReceipts for Smart Email Receipts

Shoe Carnival

420 Location Shoe Giant Leverages E-receipt Leader to Drive Loyalty Adoption


Leading family footwear provider Shoe Carnival, with over 400 stores across thirty-three states, reports today a key partnership with the leading innovator in dynamic email receipts, flexReceipts, Inc. This partnership is a key part of Shoe Carnival’s strategy to activate more Shoe Perks loyalty members and enroll customers in SMS notifications.

flexReceipts Inc. is the preeminent provider of dynamic digital receipts for enterprise retailers, boasting such clients as GNC, DXL, Kay Jewelers, Oakley, and more. flexReceipts creates a new, post-purchase engagement channel, which ultimately provides a proven revenue stream for retailers and a high converting opportunity to market loyalty and other programs at a moment of peak interest. flexReceipts helps their retailers easily design custom receipt templates, and then insert dynamic content specifically targeted to each individual customer, based on customer data.

Shoe Carnival plans to utilize flexReceipts’ easy-to-use program to educate their customers about their loyalty and SMS programs, ultimately resulting in more far more members of these vital programs. flexReceipts dynamic receipts will make it simple for Shoe Carnival to provide customers with information about the loyalty and SMS programs at the time that customers are most engaged - the purchase point. Beyond directly adding members to their loyalty and SMS programs, flexReceipts will help Shoe Carnival bridge the gap between their physical and online customer experiences, increase their sales, and keep their customers engaged.

David Groff, VP of Administration and Business Development for Shoe Carnival has said, “flexReceipts positions Shoe Carnival to be more customer-centered, and gives them receipt options that align with the way they want to shop. Additionally, smart email receipts are proving to be highly engaging and an excellent tool for converting customers into our Shoe Perks loyalty program."

About flexReceipts “Go Beyond the Sale”

flexReceipts is the perfect solution for retailers looking to execute an omnichannel strategy that focuses on capitalizing on the opportunities presented by the bridge between the online and offline world. flexReceipts is backed by Synchrony Financial, the retail credit giant, and powers email receipts across 11,000 retail locations. flexReceipts has processed over 200 million transactions, totaling over $20B in sales. Email receipts are shown to have adoption rates as high as 75% and even higher open rates of 65-80%, making them the most effective tool retailers have to capture customer contact information and engage them at their time of peak interest. Over 70 brands already use flexReceipts to “Go Beyond the Sale,” driving better engagement with a stronger customer experience. Learn more:

About Shoe Carnival

Shoe Carnival, Inc. is one of the nation’s largest family footwear retailers, offering a broad assortment of moderately priced dress, casual and athletic footwear for men, women and children with emphasis on national and regional name brands. As of September 21, 2017, the Company operates 420 stores in 35 states and Puerto Rico, and offers online shopping at Headquartered in Evansville, IN, Shoe Carnival trades on The NASDAQ Stock Market LLC under the symbol SCVL. Shoe Carnival's press releases and annual report are available on the Company's website at