How to increase open rates: use transactional receipts
Traditional e-mail marketing open rates in the US have an average open rate of 18.9 percent. But, open rates for transactional e-mails are exponentially higher. Transactional e-mails are those that are triggered based on customer input, everything from a lost password request to a shipping notification.
Digital receipts also fit in that category. According to a Marketing Sherpa survey, open rates for digital receipts can be as high as 40 percent. Our customers are reporting open rates even higher than that, between 60 and 75 percent.
Most retailers see transactional e-mails as a customer relationship channel. flexReceipts agrees: we see it as a post-sale engagement opportunity.
When a customer requests a digital receipt, they are expecting a specific e-mail.
And, that makes the e-mail a goldmine, perfectly suited for marketing messages combined with data analytics.
Here’s a sample of how our retail partners are capitalizing on their digital receipts:
• Custom product recommendations • Item-level social media links • Targeted Offers • Video • And More