Welcome to the flexEngage blog! Discover all that you need to know to maximize your email marketing solutions and get more results out of your post-purchase marketing efforts.
As one of the leading retail consulting companies, we know how important it is to stay connected with your consumers through innovative communication. We cover insider tips on providing enhanced retail email marketing, plus news coverage that helps ensure you’ll always be aware of the latest developments. Browse our posts for a better understanding of how our receipt marketing strategies work and how you can start implementing them for your business today.
6 Summer Retail Marketing Tips To Help Keep Your Customers Engaged Is your summer retail marketing strategy ready to go? Whether you’re working to attract more customers in-store or digitally (or both), having a seasonal strategy is key for… Continue Reading
Behavior Based Marketing Automation As first-party data continues to pave the future for the digital mediascape, the role of behavior based marketing automation becomes all the more important for retailers and businesses on a widely encompassing level. Since current marketing trends now see first-party… Continue Reading
Company Spotlight: Steven Lacks Steven joins flexEngage as a Senior Frontend Engineer, bringing his experience and passion to create a positive impact with his work. Read on to learn more about our newest hire! Steven joins flexEngage as an Senior Frontend Engineer, bringing his experience and passion to… Continue Reading
Company Spotlight: Stephen Messiah Stephen joins flexEngage as an Email Developer, bringing his experience and passion to create a positive impact with his work. Read on to learn more about our newest hire! Stephen joins flexEngage as an Email Developer, bringing his experience and passion to create a positive… Continue Reading
Often, we hear that email marketing is dead. However, the numbers continue to tell a different story. In fact, for every $1 spent on email marketing, the average return on investment is 122%. Worldwide, the number of email users is estimated… Continue Reading
Receipt-Based Marketing in 2021 The leader in powering the digital receipts for retail, flexEngage merged the data of over 150 million receipts to offer some much-needed insight on the performance of personalized digital e-receipts. Whether… Continue Reading
Our team is pleased to announce the availability of the new flexEngage status page offering real-time and historical status on the performance of our platform. Use this feature to track and address any ongoing or historic incidents. For all incidents, you… Continue Reading
Press Release: Leading Retail Innovator to Enhance Digital Receipt Experience for Wakefern Supermarket Banners flexEngage, a global leader in dynamic receipt and transactional communications, today announces that they have been chosen by Wakefern Food Corp. to power its digital receipt marketing technology. flexEngage offers personalized digital receipts for in store and… Continue Reading
There is a sense of great reflection that comes with starting a New Year. Over the past year, and even in the past 22 months, one thing remained certain, that there would be constant change in both our society and everyday lives. As we step into 2022, I… Continue Reading
Retailers, with the heaviest focus on marketers, have been gathering data with grand visions of how to deploy and leverage it. Between collecting multiple data types and streams to fulfill their dream of personalization, retailers were left with data swamps leading to analysis paralysis of their teams due… Continue Reading
2021 HOLIDAY INSIGHTS Retailers have adapted to constantly pivoting their way of doing business to keep up with the array of socioeconomic, data privacy concerns, and more hitting them at a constant pace. How did these adaptions pay off for retailers, and did consumer spending change? We explore the results… Continue Reading
Level Up Your Post-Purchase Content Marketing Strategies This Holiday Season Post-purchase content marketing refers to an organization’s efforts to connect and interact with their customers after they have made a purchase. Like it’s name implies, this type of marketing seeks to reinforce brand loyalty and build the foundation… Continue Reading
Although the expediting of the holiday season has been noticed year after year, with Christmas decor hitting the shelves right on the cusp of Halloween, 2021 has taken this to a whole new level. The turducken of all holidays, Halloween, Thanksgiving, and Christmas, are now bundled together in… Continue Reading
As first-party data continues to dominate the landscape of online consumerism, a question many companies and retailers find themselves wondering is how to collect first party data, and what ways are most effective at retrieving this valuable information? As a relatively new concept for… Continue Reading
Press Release: SNIPES Launches Digital Receipts Initiative with flexEngage to Drive Customer Loyalty & Engagement flexEngage, the leading innovator of post-purchase marketing for retailers has announced that global sneaker and streetwear retailer SNIPES has chosen them to provide dynamic digital receipts for in-store shoppers across all its U.S. retail stores. Looking… Continue Reading
New Feature: In-App Reporting Available Generating Insights through Reporting Lauren Kreisberg For marketers, analysts, operations teams, and others, looking at data, assessing opportunities, and implementing optimizations has always been second nature as part of driving the businesses forward. However, before now, getting access to that data for your… Continue Reading